MARC Record from marc_columbia

LEADER: 04393cam a2200565Ia 4500
001 14667372
005 20220703232013.0
006 m o d
007 cr cn|||||||||
008 100429s2010 ne a o 001 0 eng d
035 $a(OCoLC)ocn610001456
035 $a(NNC)14667372
040 $aOPELS$beng$epn$cOPELS$dCDX$dOCLCQ$dN$T$dOUN$dYDXCP$dEBLCP$dIDEBK$dMHW$dOCLCQ$dOCLCF$dOCLCQ$dCOO$dTYFRS$dDEBSZ$dOCLCQ$dS3O$dOCLCQ$dOCLCO$dINT$dAU@$dOCLCQ$dWYU$dOCLCQ$dUAB$dAUD$dUKAHL$dOCLCQ$dYDX$dK6U$dOCLCQ$dOCLCO
019 $a609400883$a663885807$a1058077672$a1256309366$a1264784235
020 $a9780240813028
020 $a0240813022
020 $a9780240813035$q(electronic bk.)
020 $a0240813030$q(electronic bk.)
035 $a(OCoLC)610001456$z(OCoLC)609400883$z(OCoLC)663885807$z(OCoLC)1058077672$z(OCoLC)1256309366$z(OCoLC)1264784235
037 $a1057577:10579481$bElsevier Science & Technology$nhttp://www.sciencedirect.com
050 4 $aHF5841$b.K44 2010
072 7 $aBUS$x002000$2bisacsh
082 04 $a659.13/6$222
049 $aZCUA
100 1 $aKelsen, Keith.
245 10 $aUnleashing the power of digital signage :$bcontent strategies for the 5th screen /$cKeith Kelsen.
260 $aAmsterdam ;$aBoston :$bFocal Press,$c©2010.
300 $a1 online resource (xx, 243 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
520 $aImplement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website, www.5thscreen.info, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity" Develop a strategy and methodology for creating cross platform content including mobile. Employ a return on message control that measures 7 key index factors to optimize digital signage results. Leverage existing traditional assets, TV PC, print and mobile to create powerful content for digital signage. Use real-world creative content deployments featured on the companion Web site to inform your own work
505 0 $aThe New Medium: The Fifth Screen and the Power of Content; Methodology and Process; Research and Content Relevance; Feeding the Monster; Process for Creating Great Content ; Specifications for Content; Content and Measurement; Interactivity-Bringing the Viewer into the Picture; Creation of Cross-Platform Media; Where will the content lead us?; Glossary of Terms.
588 0 $aPrint version record.
650 0 $aDigital signage.
650 0 $aAdvertising$xAudio-visual equipment.
650 0 $aSigns and signboards.
650 6 $aAffichage numérique (Communication)
650 6 $aÉquipement audiovisuel$xPublicité.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aAdvertising$xAudio-visual equipment.$2fast$0(OCoLC)fst00797527
650 7 $aDigital signage.$2fast$0(OCoLC)fst01743992
650 7 $aSigns and signboards.$2fast$0(OCoLC)fst01118336
650 7 $aKommunikationsstrategie$2gnd
650 7 $aInteraktive Medien$2gnd
650 7 $aNetzwerk$2gnd
655 4 $aElectronic books.
776 08 $iPrint version:$aKelsen, Keith.$tUnleashing the power of digital signage.$dAmsterdam ; Boston : Focal Press, ©2010$z9780240813028$z0240813022$w(DLC) 2009042442$w(OCoLC)430842959
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14667372$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS