| Record ID | marc_columbia/Columbia-extract-20221130-030.mrc:188214617:3594 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-030.mrc:188214617:3594?format=raw |
LEADER: 03594cam a2200649 i 4500
001 14916944
005 20220709231512.0
006 m o d
007 cr |||||||||||
008 200521t20202020flu ob 001 0 eng
010 $a 2021701919
035 $a(OCoLC)on1154949062
035 $a(NNC)14916944
040 $aDLC$beng$erda$epn$cDLC$dTYFRS$dYDXIT$dOCLCF$dYDX$dUKAHL$dN$T$dUKMGB$dBDF$dOCLCO
015 $aGBC055234$2bnb
016 7 $a019786316$2Uk
019 $a1173769762
020 $a9780429557729$qebook
020 $a0429557728
020 $z9780367206383$q(hardcover)
020 $z0367206382$q(hardcover)
020 $a9780429262654$q(electronic book)
020 $a0429262655$q(electronic book)
020 $a9780429562198$q(electronic book)
020 $a0429562195$q(electronic book)
020 $a0429553250$q(electronic book)
020 $a9780429553257$q(electronic bk.)
024 7 $a10.1201/9780429262654$2doi
035 $a(OCoLC)1154949062$z(OCoLC)1173769762
037 $a9780429262654$bTaylor & Francis
050 00 $aHF6146.I58
072 7 $aCOM$x000000$2bisacsh
072 7 $aUY$2bicssc
082 04 $a659.14/4$223
049 $aZCUA
100 1 $aLiu, Peng,$eauthor.
245 10 $aComputational advertising :$bmarket and technologies for Internet commercial monetization /$cLiu Peng, Wang Chao.
250 $aSecond edition.
264 1 $aBoca Raton, FL :$bCRC Press,$c2020.
264 4 $c©2020
300 $a1 online resource (xliii, 397 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 381-385) and index.
520 $aThis book introduces computational advertising, and Internet monetization. It provides a macroscopic understanding of how consumer products in the Internet era push user experience and monetization to the limit. Part One of the book focuses on the basic problems and background knowledge of online advertising. Part Two targets the product, operations, and sales staff, as well as high-level decision makers of the Internet products. It explains the market structure, trading models, and the main products in computational advertising. Part Three targets systems, algorithms, and architects, and focuses on the key technical challenges of different advertising products. Features Introduces computational advertising and Internet monetization Covers data processing, utilization, and trading Uses business logic as the driving force to explain online advertising products and technology advancement Explores the products and the technologies of computational advertising, to provide insights on the realization of personalizationsystems, constrained optimization, data monetization and trading, and other practical industry problems Includes case studies and code snippets.
588 $aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650 0 $aInternet advertising.
650 6 $aPublicité sur Internet.
650 7 $aCOMPUTERS$xGeneral.$2bisacsh
650 7 $aInternet advertising.$2fast$0(OCoLC)fst00977220
650 7 $0(FrPBN)13171493$aPublicité sur Internet.$2ram
655 4 $aElectronic books.
700 1 $aWang, Chao,$eauthor.
776 08 $iPrint version:$tComputational advertising$dBoca Raton, FL : CRC Press, 2020.$z9780367206383$w(DLC) 2021425733
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14916944$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS