MARC Record from marc_columbia

LEADER: 04508cam a2200637 i 4500
001 14760228
005 20220528233731.0
006 m o d
007 cr |||||||||||
008 190807t20202020nyua ob 001 0 eng
010 $a 2019033572
035 $a(OCoLC)on1112785805
035 $a(NNC)14760228
040 $aDLC$beng$erda$cDLC$dOCLCO$dOCLCF$dYDX$dTYFRS$dYDX$dN$T$dMUU$dOCLCO
020 $a9781000731736$qelectronic book
020 $a1000731731$qelectronic book
020 $a9781000731873$qelectronic book
020 $a1000731871$qelectronic book
020 $a9781000732016$qelectronic book
020 $a1000732010$qelectronic book
020 $a9780367822132$qelectronic book
020 $a036782213X$qelectronic book
020 $z9780367421410$qhardcover
020 $z9780367421427$qpaperback
035 $a(OCoLC)1112785805
037 $a9780367822132$bTaylor & Francis
042 $apcc
050 04 $aHM1221
072 7 $aBUS$x052000$2bisacsh
072 7 $aBUS$x024000$2bisacsh
072 7 $aBUS$x070060$2bisacsh
072 7 $aKJSP$2bicssc
082 00 $a659.2017$223
049 $aZCUA
100 1 $aSmudde, Peter M.,$eauthor.
245 10 $aTeaching public relations :$bprinciples and practices for effective learning /$cPeter M. Smudde.
264 1 $aNew York, NY :$bRoutledge/Taylor & Francis Group,$c2020.
264 4 $c©2020
300 $a1 online resource (xii, 173 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bn$2rdamedia
338 $aonline resource$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
520 $a"Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"--Publisher's description.
545 0 $aPeter M. Smudde has had 16 years of industry experience, including an executive-level position and consulting, and 18 years as a professor of public relations. Dr. Smudde holds the rank of professor and is the associate executive director of Illinois State University's School of Communication, Normal, Illinois, where he also is the coordinator of the PR program, which has Certification in Education for Public Relations (CEPR) through the Public Relations Society of America (PRSA), and was a faculty adviser for Public Relations Student Society of America (PRSSA) chapters for 14 years.
588 $aDescription based on online resource; title from resource home page (Taylor & Francis, viewed February 23, 2020).
650 0 $aPublic relations$xStudy and teaching.
650 6 $aRelations publiques$xÉtude et enseignement.
650 7 $aBUSINESS & ECONOMICS / Public Relations$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Education$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Industries / Media & Communications Industries$2bisacsh
650 7 $aPublic relations$xStudy and teaching.$2fast$0(OCoLC)fst01082920
655 4 $aElectronic books.
776 08 $iPrint version:$aSmudde, Peter M.$tTeaching public relations.$dNew York, NY : Routledge, 2020$z9780367421410$w(DLC) 2019033571$w(OCoLC)1108782290
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14760228$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS