MARC Record from marc_columbia

LEADER: 04865cam a2200757Ii 4500
001 14759024
005 20210607121115.0
006 m o d
007 cr cnu|||unuuu
008 190724s2019 enka ob 100 0 eng d
035 $a(OCoLC)on1110009359
035 $a(NNC)14759024
040 $aN$T$beng$erda$epn$cN$T$dN$T$dEBLCP$dYDX$dTYFRS$dUKMGB$dUKAHL$dOCLCQ$dOCL$dOCLCQ
015 $aGBB9D8660$2bnb
016 7 $a019480632$2Uk
019 $a1110159227$a1110533673
020 $a9780429050787$q(electronic bk.)
020 $a042905078X$q(electronic bk.)
020 $a9780429707186$q(electronic bk.)
020 $a0429707185$q(electronic bk.)
020 $a9780429747205$q(electronic bk. ;$qMobipocket)
020 $a0429747209$q(electronic bk. ;$qMobipocket)
020 $a9780429727191$q(electronic bk. ;$qEPUB)
020 $a0429727194$q(electronic bk. ;$qEPUB)
020 $z9780367020927
020 $z0367020920
024 8 $a10.4324/9780429050787$2doi
035 $a(OCoLC)1110009359$z(OCoLC)1110159227$z(OCoLC)1110533673
037 $a9780429050787$bTaylor & Francis
050 4 $aT10.7$b.M37 2019eb
072 7 $aSOC$x000000$2bisacsh
072 7 $aSOC$x026000$2bisacsh
072 7 $aJHB$2bicssc
082 04 $a658.8/09507$223
049 $aZCUA
245 00 $aMarketing scientific and technical information /$cedited by William R. King and Gerald Zaltman.
264 1 $aLondon :$bRoutledge, Taylor & Francis Group,$c2019.
300 $a1 online resource :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aWestview special studies in information management
588 0 $aOnline resource; title from PDF title page (EBSCO, viewed July 25, 2019).
500 $a"First published 1979 by Westview Press."
500 $aPapers presented at a conference sponsored by the National Science Foundation and held at the Graduate School of Business, University of Pittsburgh.
504 $aIncludes bibliographical references.
505 0 $aCover; Half Title; Title; Copyright; Contents; List of Tables and Figures; Preface; Part 1. Introduction; Introduction; 1. Marketing Scientific and Technical Information; 2. STI Dissemination: Issues and Opportunities; Part 2. The STI User and Market; Introduction; 3. STI Acquisition and the Firm; 4. A Model of User Behavior for Scientific and Technical Information; 5. Problems and Prospects in the Segmentation of the STI Market; Part 3. The STI Product; Introduction; 6. Product Planning for Effective Scientific and Technical Information
505 8 $a7. Increasing the Utilization of Scientific and Technical InformationPart 4. The Distribution of STI; Introduction; 8. Channel Theory and STI Distribution; 9. Marketing of Information Services: Strategic Considerations in Channel Selection; Part 5. Developing a Better Understanding of STI Marketing; Introduction; 10. An Experiment in the Application of Marketing Theory to the Marketing of STI Products and Services; 11. On the Evaluation of Scientific-Technical Information Systems; 12. On the Buying and Using of Scientific and Technical Information by Organizations
520 $aCreating and disseminating scientific and technical information (STI) can be likened to producing and distributing a product or service. Although this view is natural to marketing scholars and practitioners, it is not one that has been extensively applied to STI policymaking and research. This book assesses and demonstrates the applicability and potential of various areas of marketing theory in the STI context. It includes the work of distinguished marketing scholars who have analyzed STI marketing from such perspectives as consumer needs assessment, information acquisition strategy, market segmentation, and product design.
545 0 $aKing, William R.
650 0 $aTechnical literature$xMarketing$vCongresses.
650 0 $aScientific literature$xMarketing$vCongresses.
650 7 $aSOCIAL SCIENCE$xGeneral.$2bisacsh
650 7 $aSOCIAL SCIENCE$xSociology$xGeneral.$2bisacsh
650 7 $aScientific literature$xMarketing.$2fast$0(OCoLC)fst01108880
650 7 $aTechnical literature$xMarketing.$2fast$0(OCoLC)fst01144941
655 4 $aElectronic books.
655 7 $aConference papers and proceedings.$2fast$0(OCoLC)fst01423772
655 7 $aConference papers and proceedings.$2lcgft
700 1 $aKing, William Richard,$d1938-$eeditor.
700 1 $aZaltman, Gerald,$eeditor.
710 2 $aNational Science Foundation (U.S.)
776 08 $iPrint version:$z0367020920$z9780367020927$w(OCoLC)1104441180
830 0 $aWestview special studies in information management.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio14759024$zTaylor & Francis eBooks
852 8 $blweb$hEBOOKS