| Record ID | marc_columbia/Columbia-extract-20221130-028.mrc:85559985:2382 |
| Source | marc_columbia |
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LEADER: 02382cam a2200457 a 4500
001 13630495
005 20190216174652.0
008 050215s2006 ohua b 001 0 eng
010 $a 2005922356
020 $a0324233841$q(alk. paper)
020 $a9780324233841$q(alk. paper)
035 $a(OCoLC)ocm60821342
035 $a(OCoLC)60821342
035 $a(NNC)13630495
040 $aDLC$beng$cDLC$dNMW$dBAKER$dNLGGC$dNGU$dYDXCP$dGK8$dBTCTA$dVLB$dOCLCF$dOCLCO$dITD$dOCL$dOCLCQ$dGILDS$dQE2$dAU@
042 $apcc
050 00 $aGV713$b.F62 2006
055 3 $aGV713$b.F677 2006
082 04 $a796.069
084 $a85.05$2bcl
100 1 $aFoster, George,$d1948-
245 14 $aThe business of sports :$btext and cases on strategy and management /$cGeorge Foster, Stephen A. Greyser, Bill Walsh.
260 $aMason, OH :$bThomson/South-Western,$c©2006.
300 $axvii, 492 pages :$billustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 472-477) and indexes.
505 0 $aOverviews from Stanford and Harvard -- Leagues -- Clubs -- Players / Athletes and agents -- College sports -- Sports marketing (1) : Advertising, sponsorship, and endorsements -- Sports marketing (2) : Club marketing, branding, and fan avidity -- Broadcasting, media, and sports -- Stadiums and arenas -- Financial valuation and profitability.
520 0 $aThe opening section of this textbook summarizes the ideas taught during sport management courses at Stanford Business School and Harvard Business School. The remainder of the book examines the challenge of growing the sports revenue pie while sharing that pie among the diverse constituents, and the various decisions made at the league, club, player, sponsor, and stadium owner level.
650 0 $aSports administration.
650 0 $aSports administration$vCase studies.
650 7 $aSports administration.$2fast$0(OCoLC)fst01130552
650 17 $aBedrijfsbeleid.$2gtt
650 17 $aSportverenigingen.$2gtt
655 7 $aCase studies.$2fast$0(OCoLC)fst01423765
655 4 $aCase studies.
700 1 $aGreyser, Stephen A.
700 1 $aWalsh, Bill,$d1931-2007.
856 41 $3Table of contents$uhttp://catdir.loc.gov/catdir/toc/fy0712/2005922356.html
852 00 $bbus$hGV713$i.F62 2006