MARC Record from marc_columbia

LEADER: 03730cam a2200517 i 4500
001 13076882
005 20180416145242.0
008 170508t20172017txua b s001 0 eng c
010 $a 2017020579
019 $a982419367$a982429936$a982605971$a982615113
020 $a9781477313596$qhardcover ;$qalkaline paper
020 $a1477313591$qhardcover ;$qalkaline paper
020 $a9781477313602$qpaperback ;$qalkaline paper
020 $a1477313605$qpaperback ;$qalkaline paper
020 $z9781477313619
020 $z9781477313626
024 $a99975386828
035 $a(OCoLC)ocn982650459
035 $a(OCoLC)982650459$z(OCoLC)982419367$z(OCoLC)982429936$z(OCoLC)982605971$z(OCoLC)982615113
035 $a(NNC)13076882
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042 $apcc
043 $an-us---
050 00 $aPN1992.8.H64$bH56 2017
066 $cZsym
082 00 $a791.45/653$223
086 $aZ UA380.8 H57ne$2txdocs
100 1 $aHimberg, Julia,$eauthor.
245 14 $aThe new gay for pay :$bthe sexual politics of American television production /$cJulia Himberg.
250 $aFirst edition.
264 1 $aAustin :$bUniversity of Texas Press,$c2017.
264 4 $c©2017
300 $axii, 189 pages :$billustrations;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 0 $aVisibility : lesbian programming and the changing landscape of cable television -- Advocacy : hitching activism to modern family's gay wedding -- Diversity : under-the-radar activism and the crafting of sexual identities -- Equality : proposition 8 and the politics of marriage on television -- Conclusion : the personal is still political (and profitable).
520 8 $aTelevision conveys powerful messages about sexual identities, and popular shows such as Will & Grace, Ellen, Glee, Modern Family, and The Fosters are often credited with building support for gay rights, including marriage equality. At the same time, however, many dismiss TV's portrayal of LGBT characters and issues as "gay for pay"--That is, apolitical and exploitative programming created simply for profit. In The New Gay for Pay, Julia Himberg moves beyond both of these positions to investigate the complex and multifaceted ways that television production participates in constructing sexuality, sexual identities and communities, and sexual politics. Himberg examines the production stories behind explicitly LGBT narratives and characters, studying how industry workers themselves negotiate processes of TV development, production, marketing, and distribution. She interviews workers whose views are rarely heard, including market researchers, public relations experts, media advocacy workers, political campaigners designing strategies for TV messaging, and corporate social responsibility department officers, as well as network executives and producers. Thoroughly analyzing their comments in the light of four key issues-visibility, advocacy, diversity, and equality-Himberg reveals how the practices and belief systems of industry workers generate the conceptions of LGBT sexuality and political change that are portrayed on television.
650 0 $aHomosexuality on television.
650 0 $aTelevision and gays$zUnited States.
650 0 $aHomosexuality and television$zUnited States.
650 0 $aGender identity on television.
650 0 $aTelevision programs$xSocial aspects$zUnited States.
650 0 $aTelevision programs$xPolitical aspects$zUnited States.
852 00 $bglx$hPN1992.8.H64$iH56 2017