| Record ID | marc_columbia/Columbia-extract-20221130-026.mrc:111552115:2505 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-026.mrc:111552115:2505?format=raw |
LEADER: 02505cam a2200493 i 4500
001 12905119
005 20171220112509.0
008 160727s2017 enk 000 0 eng
010 $a 2016028496
019 $a945105417$a959263445
020 $a9781292133423 (Print0
020 $a1292133422 (Print0
020 $z9781292165400 (PDF)
020 $z9781292170695 (ePub)
024 $a99973855179
035 $a(OCoLC)ocn954424255
035 $a(OCoLC)954424255$z(OCoLC)945105417$z(OCoLC)959263445
035 $a(NNC)12905119
040 $aDLC$beng$erda$cDLC$dOCLCF$dHEBIS$dYDX$dBTCTA$dCHVBK
042 $apcc
050 00 $aHD45$b.T76 2017
082 00 $a658.5/75$223
100 1 $aTrott, Paul,$eauthor.
245 10 $aInnovation management and new product development /$cPaul Trott, Portsmouth Business School.
250 $aSixth Edition.
264 1 $aHarlow, England :$bPearson,$c2017.
300 $axxix, 635 pages ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aAlways learning
500 $aRevised edition of the author's Innovation management and new product development, 2012.
504 $aIncludes bibliographical references and index.
505 0 $aPreface -- Acknowledgements -- Plan of the book -- Innovation management -- Innovation management : an introduction -- National systems of innovation and entrepreneurship -- Technology diffusion and markets -- Managing innovation within firms -- Operations and process innovation -- Managing intellectual property -- Managing organisational knowledge -- Strategic alliances and networks -- Management of research and development -- Managing r&d projects -- Open innovation and technology transfer -- Business models -- Product and brand strategy -- New product development -- New service innovation -- Market research and its influence on new product development -- Managing the new product development process -- References -- Further reading -- Index.
650 0 $aTechnological innovations$xManagement.
650 0 $aIndustrial management.
650 0 $aProduct management.
650 7 $aIndustrial management.$2fast$0(OCoLC)fst00971246
650 7 $aProduct management.$2fast$0(OCoLC)fst01078225
650 7 $aTechnological innovations$xManagement.$2fast$0(OCoLC)fst01145035
650 7 $aProduktentwicklung$2gnd
650 7 $aInnovationsmanagement$2gnd
830 0 $aAlways learning.
852 00 $boff,bus$hHD45$i.T76 2017