MARC Record from marc_columbia

LEADER: 03434pam a2200601 i 4500
001 12051961
005 20160919154345.0
008 150924s2016 nyua b 001 0 eng
010 $a 2015032907
019 $a927393952
020 $a9781259585401$qhardcover
020 $a1259585409$qhardcover
024 $a99968120554
035 $a(OCoLC)ocn912380560
035 $a(OCoLC)912380560$z(OCoLC)927393952
035 $a(NNC)12051961
040 $aDLC$beng$erda$cDLC$dBTCTA$dYDXCP$dOCLCO$dOCLCF$dOCLCO$dBDX$dCDX$dSINLB$dOCLCO$dS3O$dOCLCO$dVP@$dNhCcYBP
041 1 $aeng$hchi
042 $apcc
043 $aa-cc---
050 00 $aHD62.5$b.L697 2016
082 00 $a381/.14206551$223
084 $aBUS090010$2bisacsh
100 1 $aLowrey, Ying,$eauthor.
245 14 $aThe Alibaba way :$bunleashing grassroots entrepreneurship to build the world's most innovative Internet company /$cYing Lowrey ; translated by Martha Avery.
264 1 $aNew York :$bMcGraw-Hill Education,$c[2016]
300 $axxiv, 321 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $a[The global business thought leader series]
500 $aTranslated from the Chinese.
500 $aSeries title from book jacket.
504 $aIncludes bibliographical references and index.
520 $a"The ultimate e-commerce success story - a powerful new growth model for small business start-ups and grassroots entrepreneurs. One of the world's fastest growing Internet companies, Alibaba and its founder Jack Ma have inspired a generation of young Chinese - not just as a road map to riches, but as a lesson in entrepreneurial individualism. This illuminating guide takes you inside this global giant of e-commerce and shows you how to build your own small business from a grassroots vision to a world-class operation.Using Alibaba's incredible success as a case study, the book identifies the driving forces behind job growth, innovation, and sustainability in the Digital Age. It shows you how to unleash your entrepreneurial spirit, realize your grassroots ambitions, and use technology-driven platforms to grow your company across multiple markets. The Alibaba Way shows you a proven way to survive and thrive.Dr. Ying Lowrey is an Economics Professor at the School of Social Sciences, Tsinghua University, and Deputy Director of Tsinghua Research Center for Chinese Entrepreneurs"--$cProvided by publisher.
610 20 $aAlibaba (Firm)$xHistory.
650 0 $aNew business enterprises$zChina$xManagement.
650 0 $aSmall business$zChina$xManagement.
650 0 $aSuccess in business.
650 7 $aBUSINESS & ECONOMICS / E-Commerce / Internet Marketing.$2bisacsh
610 27 $aAlibaba (Firm)$2fast$0(OCoLC)fst01775772
650 7 $aNew business enterprises$xManagement.$2fast$0(OCoLC)fst01036850
650 7 $aSmall business$xManagement.$2fast$0(OCoLC)fst01121306
650 7 $aSuccess in business.$2fast$0(OCoLC)fst01137062
651 7 $aChina.$2fast$0(OCoLC)fst01206073
650 7 $aSmåföretag.$2sao
650 7 $aFramgångsrikt företagande.$2sao
650 7 $aManagement.$2sao
651 7 $aKina.$2sao
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
700 1 $aAvery, Martha,$d1951-$etranslator.
830 0 $aGlobal business thought leader series.
852 00 $boff,bus$hHD62.5$i.L697 2016