MARC Record from marc_columbia

LEADER: 03455cam a2200481 i 4500
001 11628186
005 20151221144136.0
008 150406s2015 nyu b 001 0 eng
010 $a 2015012152
019 $a908992176
020 $a9781250060174 (hardback)
020 $a1250060176 (hardback)
020 $z9781250060181 (e-book)
035 $a(OCoLC)ocn887848291
035 $a(OCoLC)887848291$z(OCoLC)908992176
035 $a(NNC)11628186
040 $aDLC$beng$erda$cDLC$dBTCTA$dYDXCP$dBDX$dLAP$dCDX$dOCP$dZWZ$dITD$dNLGGC
042 $apcc
043 $an-cn---
050 00 $aHD9696.2.C24$bB566 2015
082 00 $a338.4/7004$223
084 $aBUS077000$aBUS070030$2bisacsh
100 1 $aMcNish, Jacquie.
245 10 $aLosing the signal :$bthe untold story behind the extraordinary rise and spectacular fall of Blackberry /$cJacquie McNish, Sean Silcoff.
250 $aFirst edition.
264 1 $aNew York :$bFlatiron Books,$c2015.
300 $a279 pages ;$c25 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"In 2009, BlackBerry controlled half of the smartphone market. Today that number is less than one percent. What went so wrong? Losing the Signal is a riveting story of a company that toppled global giants before succumbing to the ruthlessly competitive forces of Silicon Valley. This is not a conventional tale of modern business failure by fraud and greed. The rise and fall of BlackBerry reveals the dangerous speed at which innovators race along the information superhighway. With unprecedented access to key players, senior executives, directors and competitors, Losing the Signal unveils the remarkable rise of a company that started above a bagel store in Ontario. At the heart of the story is an unlikely partnership between a visionary engineer, Mike Lazaridis, and an abrasive Harvard Business school grad, Jim Balsillie. Together, they engineered a pioneering pocket email device that became the tool of choice for presidents and CEOs. The partnership enjoyed only a brief moment on top of the world, however. At the very moment BlackBerry was ranked the world's fastest growing company internal feuds and chaotic growth crippled the company as it faced its gravest test: Apple and Google's entry in to mobile phones. Expertly told by acclaimed journalists, Jacquie McNish and Sean Silcoff, this is an entertaining, whirlwind narrative that goes behind the scenes to reveal one of the most compelling business stories of the new century"-- Provided by publisher.
504 $aIncludes bibliographical references and index.
505 0 $aReach for the top -- Enchanted forest -- Staying alive -- Leap -- Spreading the Gospel -- Top this -- El Camino -- Game of phones -- Rocket docket -- The Jesus phone -- Storm -- Offside -- Disconnect -- Goat rodeo -- Fault lines -- Waterloo Spring -- Hanging up.
610 20 $aBlackBerry Limited.
650 0 $aBlackBerry (Smartphone)
650 7 $aBUSINESS & ECONOMICS / Corporate & Business History.$2bisacsh
650 7 $aBUSINESS & ECONOMICS / Industries / Computer Industry.$2bisacsh
650 7 $aSmartphones.$2ram
610 24 $aBlackBerry Limited.
700 1 $aSilcoff, Sean.
856 42 $3Cover image$uhttp://www.netread.com/jcusers2/bk1388/174/9781250060174/image/lgcover.9781250060174.jpg
852 00 $boff,bus$hHD9696.2.C24$iB566 2015
852 00 $boff,bus$hHD9696.2.C24$iB566 2015