| Record ID | marc_columbia/Columbia-extract-20221130-024.mrc:167268133:3713 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-024.mrc:167268133:3713?format=raw |
LEADER: 03713cam a2200661 i 4500
001 11823556
005 20221126225147.0
006 m o d
007 cr cnu|||unuuu
008 150116s2015 pau ob 001 0 eng d
035 $a(OCoLC)ocn900276841
035 $a(NNC)11823556
040 $aN$T$beng$erda$epn$cN$T$dN$T$dCDX$dUMI$dE7B$dOCLCF$dUIU$dYDXCP$dGGVRL$dZCU$dVT2$dYDX$dOCLCO$dNRC$dU3G$dOCLCA$dOCLCO$dOCLCQ
019 $a903257642$a905554020$a961849285$a973896233$a974031100$a974323306$a978495016$a983066704$a983391107$a988636041$a1005191166$a1005495335$a1005809944$a1058948359
020 $a9781466665484$q(electronic bk.)
020 $a1466665483$q(electronic bk.)
020 $a1466665475
020 $a9781466665477
020 $z9781466665477
020 $z9781466665507$q(print & perpetual access ;$qalk. paper)
024 0 $a99973653160
035 $a(OCoLC)900276841$z(OCoLC)903257642$z(OCoLC)905554020$z(OCoLC)961849285$z(OCoLC)973896233$z(OCoLC)974031100$z(OCoLC)974323306$z(OCoLC)978495016$z(OCoLC)983066704$z(OCoLC)983391107$z(OCoLC)988636041$z(OCoLC)1005191166$z(OCoLC)1005495335$z(OCoLC)1005809944$z(OCoLC)1058948359
037 $aCL0500000553$bSafari Books Online
050 4 $aHF5415.32$b.H3644 2015
072 7 $aBUS$x082000$2bisacsh
072 7 $aBUS$x041000$2bisacsh
072 7 $aBUS$x042000$2bisacsh
072 7 $aBUS$x085000$2bisacsh
082 04 $a658.8/342$223
049 $aZCUA
100 1 $aKaufmann, Hans-Ruediger,$eauthor.
245 10 $aHandbook of research on managing and influencing consumer behavior /$cHans Ruediger Kaufmann.
264 1 $aHershey, PA :$bBusiness Science Reference,$c2015.
300 $a1 online resource (728 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
490 1 $aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series
504 $aIncludes bibliographical references and index.
588 0 $aVendor-supplied metadata.
520 $a"This book discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows and highlighting the changes that the Internet and social media have brought to consumer behavior"--$cProvided by publisher
505 0 $aSection 1. Consumer empowerment by an interplay of consumer-centric marketing strategies -- section 2. Value co-creation heralding a paradigm change -- section 3. Achieving consumer "involvement" : a multidisciplinary effort -- section 4. Knowledge management : indispensable corporate memory.
650 0 $aConsumer behavior.
650 0 $aMarketing research.
650 6 $aConsommateurs$xComportement.
650 6 $aMarketing$xRecherche.
650 7 $aBUSINESS & ECONOMICS$xIndustrial Management.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xManagement Science.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xOrganizational Behavior.$2bisacsh
650 7 $aConsumer behavior.$2fast$0(OCoLC)fst00876238
650 7 $aMarketing research.$2fast$0(OCoLC)fst01010284
650 7 $aMarketingforschung$2gnd
650 7 $aVerbraucherverhalten$2gnd
776 08 $iPrint version :$tHandbook of research on managing and influencing consumer behavior.$dHershey, PA : Business Science Reference, [2015]$z9781466665477$w(DLC) 2014029103$w(OCoLC)883649889
830 0 $aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series.
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio11823556$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS