| Record ID | marc_columbia/Columbia-extract-20221130-024.mrc:160281656:1460 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-024.mrc:160281656:1460?format=raw |
LEADER: 01460cam a22004097i 4500
001 11758811
005 20160516121148.0
008 160224s2016 onca b 001 0 eng
010 $a 2015463279
016 $aC20159052998
016 $a20159052998
019 $a921863663
020 $a9781442647992
020 $a144264799X
029 1 $aNLC$b20159052998
035 $a(OCoLC)ocn918595763
035 $a(OCoLC)918595763$z(OCoLC)921863663
035 $a(NNC)11758811
040 $aNLC$beng$erda$cNLC$dDLC$dYDXCP$dBTCTA$dBDX$dCDX$dPIT$dNKM
042 $alccopycat
043 $an-us---
050 00 $aJK2281$b.N4827 2016
082 04 $a324.70973$223
100 1 $aNewman, Bruce I.,$eauthor.
245 14 $aThe marketing revolution in politics :$bwhat recent U.S. presidential campaigns can teach us about effective marketing /$cBruce I. Newman.
264 1 $aToronto, Ontario :$bRotman-UTP Publishing,$c[2016].
300 $axi, 205 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aPolitical campaigns$zUnited States.
650 0 $aCampaign management$zUnited States.
650 0 $aAdvertising, Political$zUnited States.
650 0 $aCommunication in politics$zUnited States.
650 0 $aMarketing$xPolitical aspects$zUnited States.
852 00 $bleh$hJK2281$i.N4827 2016