| Record ID | marc_columbia/Columbia-extract-20221130-024.mrc:118003454:2608 |
| Source | marc_columbia |
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LEADER: 02608cam a2200517 a 4500
001 11684744
005 20161123114017.0
008 090918s2010 mau b 001 0 eng
010 $a 2009036019
015 $aGBB004760$2bnb
016 7 $a015462580$2Uk
020 $a9781422166956$q(alk. paper)
020 $a1422166953$q(alk. paper)
035 $a(OCoLC)ocn436026626
035 $a(OCoLC)436026626
035 $a(NNC)11684744
040 $aDLC$beng$cDLC$dBTCTA$dUKM$dYDXCP$dC#P$dBWX$dCDX$dSTJ$dMIX$dBDX$dTULIB$dGBT$dOCLCF$dOCLCQ$dCHVBK$dOCLCO$dUKBOL$dOCLCQ
050 00 $aHF1008$b.K46 2010
082 00 $a658.4/012091724$222
100 1 $aKhanna, Tarun.
245 10 $aWinning in emerging markets :$ba road map for strategy and execution /$cKrishna G. Palepu, Tarun Khanna with Richard J. Bullock.
260 $aBoston, Mass. :$bHarvard Business Press,$c©2010.
300 $axii, 247 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references (pages 217-230) and index.
505 0 $aIntroduction -- The nature of institutional voids in emerging markets -- Spotting and responding to institutional voids -- Exploiting institutional voids as business opportunities -- Multinationals in emerging markets -- Emerging giants : competing at home -- Emerging giants : going global -- The emerging arena.
520 8 $aRather than defining emerging markets by particular size or growth qualifications, the authors argue that the primary exploitable characteristic of these markets is their lack of developed infrastructures and institutions that might enable efficient business operations.
650 0 $aCommerce.
650 0 $aInternational business enterprises.
650 0 $aGlobalization$xEconomic aspects.
650 0 $aMarketing$xManagement.
650 7 $aCommerce.$2fast$0(OCoLC)fst00869279
650 7 $aGlobalization$xEconomic aspects.$2fast$0(OCoLC)fst00943533
650 7 $aInternational business enterprises.$2fast$0(OCoLC)fst00976774
650 7 $aMarketing$xManagement.$2fast$0(OCoLC)fst01010209
650 7 $aInternationales Management.$0(DE-588)4114040-0$2gnd
650 7 $aMarkterschliessung.$0(DE-588)4114519-7$2gnd
650 7 $aWettbewerbsstrategie.$0(DE-588)4200234-5$2gnd
650 7 $aInternationalisierung.$0(DE-588)4162106-2$2gnd
650 7 $aEmerging Market.$0(DE-588)4398432-0$2gnd
700 1 $aPalepu, Krishna G.,$d1954-
700 1 $aBullock, Richard J.
852 00 $bbus$hHF1008$i.K46 2010
852 00 $boff,bus$hHF1008$i.K46 2010