| Record ID | marc_columbia/Columbia-extract-20221130-023.mrc:63033443:1589 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-023.mrc:63033443:1589?format=raw |
LEADER: 01589cam a2200433 i 4500
001 11214730
005 20150324214317.0
008 140730t20152015nyu b 001 0 eng
010 $a 2014030440
019 $a866922808
020 $a9781138781085$qhardback
020 $a1138781088$qhardback
020 $z9781315770277$qelectronic bk.
024 $a99961452945
035 $a(OCoLC)ocn886382032
035 $a(OCoLC)886382032$z(OCoLC)866922808
035 $a(NNC)11214730
040 $aDLC$beng$erda$cDLC$dOCLCO$dYDXCP$dOCLCQ$dBTCTA$dNhCcYBP
042 $apcc
050 00 $aML3790$b.G676 2015
082 00 $a781.5/4$223
084 $aBUS002000$aBUS016000$aBUS000000$2bisacsh
100 1 $aGraakjær, Nicolai,$eauthor.
245 10 $aAnalyzing music in advertising :$btelevision commercials and consumer choice /$cNicolai Jorgensgaard Graakjaer.
264 1 $aNew York, NY :$bRoutledge,$c2015.
300 $a172 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
490 1 $aRoutledge interpretive marketing research ;$v20
504 $aIncludes bibliographical references and index.
650 0 $aMusic in advertising.
650 0 $aTelevision advertising.
650 0 $aTelevision and music.
650 7 $aBUSINESS & ECONOMICS$xAdvertising & Promotion.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xConsumer Behavior.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xGeneral.$2bisacsh
830 0 $aRoutledge interpretive marketing research series ;$v20.
852 00 $bmus$hML3790$i.G676 2015