| Record ID | marc_columbia/Columbia-extract-20221130-023.mrc:23231590:1727 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-023.mrc:23231590:1727?format=raw |
LEADER: 01727cam a2200385 i 4500
001 11046141
005 20150216132506.0
008 140811s2014 nyu b 001 0 eng
010 $a 2014029896
020 $a9781621534259 (paperback)
020 $a1621534251 (paperback)
024 $a99960966699
035 $a(OCoLC)867612519
035 $a(OCoLC)ocn867612519
035 $a(NNC)11046141
040 $aDLC$erda$beng$cDLC$dIG#$dBTCTA$dBDX$dYDXCP
043 $an-us---
050 00 $aHD9710.5.U54$bH373 2014
082 00 $a338.7/62922750973$223
084 $aBUS043020$2bisacsh
100 1 $aFessler, Clyde,$d1941-
245 10 $aRebuilding the brand :$bhow Harley-Davidson became king of the road /$cClyde Fessler.
250 $aFirst Skyhorse Publishing edition.
264 1 $aNew York :$bAllworth Press,$c2014.
300 $aix, 113 pages ;$c23 cm
336 $atext$2rdacontent
337 $aunmediated$2rdamedia
338 $avolume$2rdacarrier
520 $a"Rebuilding the Brand: How Harley-Davidson Became King of the Road is the story of how a core group led a team of marketing personnel, employees, management, dealers, and vendors to rebuild the Harley-Davidson image. Clyde Fessler--Harley's former head of marketing services and VP of business development--shares the dynamic and entertaining stories behind Harley Davidson's emergence"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
610 20 $aHarley-Davidson Motor Company.
650 0 $aMotorcycle industry$zUnited States.
650 0 $aCorporate turnarounds$zUnited States$xManagement.
650 7 $aBUSINESS & ECONOMICS / Marketing / Industrial.$2bisacsh
852 00 $boff,bus$hHD9710.5.U54$iH373 2014