MARC Record from marc_columbia

LEADER: 04232cam a2200493 i 4500
001 11360235
005 20150526225415.0
008 140530t20152015enka b 001 0 eng
010 $a 2014018512
019 $a903483492
020 $a9780199315765 (hardcover : alk. paper)
020 $a0199315760 (hardcover : alk. paper)
020 $z9780199315772 (ebook)
024 $a99962611027
024 8 $a40024535499
035 $a(OCoLC)ocn879527805
035 $a(OCoLC)879527805$z(OCoLC)903483492
035 $a(NNC)11360235
040 $aDLC$beng$erda$cDLC$dYDXCP$dBTCTA$dBDX$dOCLCO$dIAD$dTXA$dYAM$dYUS$dIAX$dCDX$dOCLCQ$dCHVBK$dEDK$dS1C$dNNC
042 $apcc
050 00 $aZ1033.E43$bB37 2015
060 4 $aZ1033.E43$bB265 2015
082 00 $a028/.90285$223
100 1 $aBaron, Naomi S.,$eauthor.
245 10 $aWords onscreen :$bthe fate of reading in a digital world /$cNaomi S. Baron.
264 1 $aOxford :$bOxford University Press,$c[2015]
264 4 $c©2015
300 $axv, 304 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
505 00 $tNl;pr : not long; please read : a preface --$tI hate books: words go digital --$tReading evolves --$tTl;dr : readers reshape writing --$tAppeal of words onscreen --$tWeb ate my print option: one-off reading --$tHow social is reading? --$tIt's not a book: the physical side of reading --$tYour brain on hyper reading --$tFaxing Tokyo: when cultures and markets meet --$tFuture of reading in a digital world --$tAcknowledgments --$gNotes --$gReferences --$gIndex.
520 $aOverview: People have been reading on computer screens for several decades now, predating popularization of personal computers and widespread use of the internet. But it was the rise of eReaders and tablets that caused digital reading to explode. In 2007, Amazon introduced its first Kindle. Three years later, Apple debuted the iPad. Meanwhile, as mobile phone technology improved and smartphones proliferated, the phone became another vital reading platform. In Words Onscreen, Naomi Baron, an expert on language and technology, explores how technology is reshaping our understanding of what it means to read. Digital reading is increasingly popular. Reading onscreen has many virtues, including convenience, potential cost-savings, and the opportunity to bring free access to books and other written materials to people around the world. Yet, Baron argues, the virtues of eReading are matched with drawbacks. Users are easily distracted by other temptations on their devices, multitasking is rampant, and screens coax us to skim rather than read in-depth. What is more, if the way we read is changing, so is the way we write. In response to changing reading habits, many authors and publishers are producing shorter works and ones that don't require reflection or close reading. In her tour through the new world of eReading, Baron weights the value of reading physical print versus online text, including the question of what long-standing benefits of reading might be lost if we go overwhelmingly digital. She also probes how the internet is shifting reading from being a solitary experience to a social one, and the reasons why eReading has taken off in some countries, especially the United States and United Kingdom, but not others, like France and Japan. Reaching past the hype on both sides of the discussion, Baron draws upon her own cross-cultural studies to offer a clear-eyed and balanced analysis of the ways technology is affecting the ways we read today-and what the future might bring.
650 0 $aReading$xTechnological innovations.
650 0 $aEducational technology$xComputer-assisted instruction.
650 0 $aTablet computers.
650 0 $aComputer-assisted instruction.
650 0 $aInterdisciplinary approach in education.
650 7 $aE-Book-Reader.$0(DE-588)7754584-9$2gnd
650 7 $aTablet PC.$0(DE-588)7602964-5$2gnd
650 7 $aBildschirmtext.$0(DE-588)4006641-1$2gnd
650 7 $aLeseverhalten.$0(DE-588)4130705-7$2gnd
852 00 $bglx$hZ1033.E43$iB37 2015