MARC Record from marc_columbia

LEADER: 01819cam a2200397Ii 4500
001 10994586
005 20141222125153.0
008 131019t20152015njua b 001 0 eng d
019 $a861213674
020 $a9780133552522
020 $a0133552527
024 $a99960375687
035 $a(OCoLC)861210107$z(OCoLC)861213674
035 $a(OCoLC)ocn861210107
035 $a(NNC)10994586
040 $aBTCTA$beng$erda$cBTCTA$dBDX$dYDXCP$dOCLCO$dOQX$dNhCcYBP
050 4 $aHF5415.127$b.V46 2015
082 04 $a658.8/02$223
100 1 $aVenkatesan, Rajkumar,$eauthor.
245 10 $aCutting-edge marketing analytics :$breal world cases and data sets for hands on learning /$cRajkumar Venkatesan, Bank of America Research Professor of Business Administration, Darden Graduate School of Business Administration, University of Virginia, Paul Farris, Landmark Communications Professor of Business Administration, Darden Graduate school of Business Administration, University of Virginia, Ronald T. Wilcox, Ethyl Corporation Professor of Business Administration, Darden Graduate school of Business Administration, University of Virginia.
264 1 $aUpper Saddle River, New Jersey :$bPearson Education,$c[2015]
264 4 $c©2015
300 $axix, 300 pages :$billustrations,$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
338 $avolume$bnc$2rdacarrier
504 $aIncludes bibliographical references and index.
650 0 $aMarketing$xManagement.
650 0 $aMarketing research.
650 0 $aMarketing research$vCase studies.
650 0 $aMarket segmentation.
650 0 $aRevenue management.
650 0 $aConsumer profiling$xResearch.
700 1 $aFarris, Paul,$eauthor.
700 1 $aWilcox, Ronald T.,$eauthor.
852 00 $boff,bus$hHF5415.127$i.V46 2015