MARC Record from marc_columbia

LEADER: 03059pam a2200421 a 4500
001 10104639
005 20130219173039.0
008 120430s2013 enka b 001 0 eng
010 $a 2012014949
020 $a9780415625234 (hardback)
020 $a0415625238 (hardback)
020 $a9780203085141 (ebook)
020 $a0203085140 (ebook)
024 $a40021658371
035 $a(OCoLC)ocn776536023
035 $a(OCoLC)776536023
035 $a(NNC)10104639
040 $aDLC$beng$cDLC$dBTCTA$dYDXCP$dOCLCO$dNhCcYBP
042 $apcc
043 $aa-ii---
050 00 $aPN1993.5.I8$bB5925 2013
082 00 $a791.430954$223
084 $aSOC000000$2bisacsh
245 00 $aBollywood and globalization :$bthe global power of popular Hindi cinema /$cedited by David J. Schaefer and Kavita Karan.
260 $aMilton Park, Abingdon, Oxon ;$aNew York :$bRoutledge,$c2013.
300 $axix, 183 p. :$bill. ;$c25 cm.
490 1 $aRoutledge contemporary South Asia series ;$v63
520 $a"The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India's growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood's increasing integration into and subsumption by globalized practices that are fundamentally altering India's cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations"--$cProvided by publisher.
504 $aIncludes bibliographical references and index.
650 0 $aMotion pictures$zIndia.
650 0 $aMotion picture industry$zIndia.
650 0 $aMotion pictures and globalization$zIndia.
650 0 $aCulture in motion pictures.
650 7 $aSOCIAL SCIENCE / General.$2bisacsh
700 1 $aSchaefer, David J.
700 1 $aKaran, Kavita.
830 0 $aRoutledge contemporary South Asia series ;$v63.
852 00 $boff,glx$hPN1993.5.I8$iB5925 2013