MARC Record from marc_columbia

LEADER: 02319cam a2200313 a 4500
001 10099314
005 20130121133431.0
008 100305s2010 caua 001 0 eng
010 $a 2010008696
020 $a9781413312539 (pbk.)
020 $a1413312535 (pbk.)
035 $a(OCoLC)ocn544474641
035 $a(NNC)10099314
040 $aDLC$cDLC$dYDX$dYDXCP$dBWX$dCDX$dLD4$dNPL$dQBX$dPZT$dBDX
043 $an-us---
050 00 $aHG177.5.U6$bB73 2010
082 00 $a658.15/224$222
100 1 $aBray, Ilona M.,$d1962-
245 10 $aEffective fundraising for nonprofits :$breal-world strategies that work /$cby Ilona Bray.
250 $a3rd ed.
260 $aBerkeley, CA :$bNolo,$c2010.
300 $a512 p. :$bill. ;$c23 cm.
500 $aIncludes index.
505 0 $aYour fundraising companion -- Fundraising tools -- Developing your fundraising plan -- Attracting individual supporters -- How to keep the givers giving -- Midscale & major donors -- Funds from the great beyond : bequests & planned gifts -- Special events -- Raising money through business or sales activities -- Seeking grants from foundations, corporations, & government -- Creating printed communications materials -- Designing your website to draw in donors -- Media outreach.
520 $aFeaturing advice and stories from over 40 experienced fundraisers, foundation staffers, journalists, and more. Written in plain English, Effective Fundraising for Nonprofits offers strategies for raising donations from individuals, companies, and institutions, and covers the tools and staff you'll need to get the job done. Find out how to: work with individual donors; analyze the donor base; plan special events; solicit grants from foundations and corporations; get media coverage; use the Web to further goals; start a side business to raise funds. The 3rd edition is updated to include a new focus on fundraising in the down economy. And, the latest studies on who gives the most and why; and the latest tips for "greening" your nonprofit's special events. Plus, you'll get the latest tax figures, and guidelines for the new IRS Form 990.
504 $aIncludes bibliographical references and index.
650 0 $aFund raising$zUnited States.
650 0 $aNonprofit organizations$zUnited States$xFinance.
852 00 $bswx$hHG177.5.U6$iB73 2010