| Record ID | marc_columbia/Columbia-extract-20221130-019.mrc:20671908:1174 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-019.mrc:20671908:1174?format=raw |
LEADER: 01174cam a2200361 a 4500
001 9050424
005 20111219173418.0
008 110908s2011 enka 000 0 eng
019 $a719428981
020 $a9781856697477 (pbk.)
020 $a1856697479 (pbk.)
024 $a99945032514
035 $a(OCoLC)750894674$z(OCoLC)719428981
035 $a(OCoLC)ocn750894674
035 $a(NNC)9050424
040 $aSISPL$cSISPL$dUKMGB$dBTCTA$dYDXCP$dNhCcYBP
050 4 $aHF5837$b.L83 2011
100 1 $aLucas, Gavin,$d1975-
245 10 $aGuerrilla advertising 2 :$bmore unconventional brand communication /$cGavin Lucas.
246 3 $aGuerrilla advertising two
260 $aLondon :$bLaurence King Pub.,$c2011.
300 $a189 p. :$bcol. ill. ;$c30 cm.
505 0 $aStreet propaganda -- Site-specific -- Sneaky manoeuvres -- Stunts -- Multi-fronted attack.
650 0 $aAdvertising campaigns.
650 0 $aAdvertising.
650 0 $aPublicity.
650 17 $aReclame.$2gtt
650 17 $aGrafische vormgeving.$2gtt
650 17 $aMerken.$2gtt
650 04 $aGrafische vormgeving.
650 04 $aMerken.
650 04 $aReclame.
852 00 $boff,bus$hHF5837$i.L83 2011g