| Record ID | marc_columbia/Columbia-extract-20221130-016.mrc:138974931:3037 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-016.mrc:138974931:3037?format=raw |
LEADER: 03037cam a2200397 a 4500
001 7885128
005 20221201041817.0
008 100121t20102010caua b 001 0 eng
010 $a 2010000934
020 $a9780313378638 (hbk. : alk. paper)
020 $a0313378630 (hbk. : alk. paper)
020 $a9780313378645 (ebk.)
020 $a0313378649 (ebk.)
024 $a99938371936
035 $a(OCoLC)469634602
035 $a(OCoLC)ocn469634602
035 $a(NNC)7885128
035 $a7885128
040 $aDLC$cDLC$dYDX$dYDXCP$dOrLoB-B
043 $an-us---
050 00 $aHE9803.S68$bL38 2010
082 00 $a387.7/4206573$222
100 1 $aLauer, Chris,$d1966-$0http://id.loc.gov/authorities/names/no2008131585
245 10 $aSouthwest Airlines /$cChris Lauer.
260 $aSanta Barbara, Calif. :$bGreenwood,$c[2010], ©2010.
300 $a190 pages :$billustrations ;$c25 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aCorporations that changed the world
504 $aIncludes bibliographical references and index.
505 00 $gChapter 1.$tAn Introduction to Southwest Airlines -- $gChapter 2.$tThe History of Southwest Airlines: Founders and Leaders -- $gChapter 3.$tSouthwest's Unique Corporate Culture -- $gChapter 4.$tA Role Model for Other Organizations -- $gChapter 5.$tSatisfied Customers and Frequent Flyers -- $gChapter 6.$tLove, Freedom, and Southwest's Corporate Practices -- $gChapter 7.$tSouthwest's People and Planes -- $gChapter 8.$tHiring and Training: Southwest's University for People -- $gChapter 9.$tCustomer Service, Blogging, and Security at Southwest -- $gChapter 10.$tLeadership at Southwest.
520 1 $a"A shining exception in a perpetually troubled industry, Southwest Airlines has made a profit every year for 38 years straight, without laying off employees. Southwest changed the way people in the United States travel by offering a low-fare, no-frills alternative to the high-cost airlines that once dominated the industry. How have they made it work?" "Southwest Airlines turns in-depth interviews with the company's leaders, managers, employees, and passengers into a powerful case study of this highly successful, game-changing business. Ranging from the early days of the company to the present, the book covers the history of the airline and its founders, while also detailing the unique corporate culture that attracts employees and passengers alike. In detailing the airline's inner workings in the words of its own people, this book shows other companies how they can emulate Sothwest's powerful business model and strategies, as well as its hiring practices and corporate culture."--BOOK JACKET.
610 20 $aSouthwest Airlines Co.$0http://id.loc.gov/authorities/names/n91062540
650 0 $aAirlines$zUnited States$xManagement.$0http://id.loc.gov/authorities/subjects/sh2009113856
830 0 $aCorporations that changed the world.$0http://id.loc.gov/authorities/names/no2008090781
852 00 $boff,bus$hHE9803.S68$iL38 2010