| Record ID | marc_columbia/Columbia-extract-20221130-016.mrc:13587470:1306 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-016.mrc:13587470:1306?format=raw |
LEADER: 01306cam a22003494a 4500
001 7550478
005 20221201010856.0
008 090604s2010 enka 001 0 eng
010 $a 2009022314
020 $a9780749457020
020 $a0749457023
024 $a40017426450
035 $a(OCoLC)ocn320800138
035 $a(OCoLC)320800138
035 $a(NNC)7550478
035 $a7550478
040 $aDLC$cDLC$dBTCTA$dYDXCP$dC#P
050 04 $aHF5828$b.S56 2010
082 00 $a659.1/57$222
245 00 $aShopper marketing :$bhow to increase purchase decisions at the point of sale /$ceditors, Markus Ståhlberg and Ville Maila.
260 $aLondon ;$aPhiladelphia :$bKogan Page,$c2010.
300 $axi, 244 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
650 0 $aAdvertising, Point-of-sale.$0http://id.loc.gov/authorities/subjects/sh85001188
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
650 0 $aConsumers$xDecision making.
650 0 $aShopping$xDecision making.
700 1 $aStahlberg, Markus.$0http://id.loc.gov/authorities/names/n2009034777
700 1 $aMaila, Ville.$0http://id.loc.gov/authorities/names/n2009034788
852 00 $boff,bus$hHF5828$i.S56 2010g