| Record ID | marc_columbia/Columbia-extract-20221130-016.mrc:12578859:1930 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-016.mrc:12578859:1930?format=raw |
LEADER: 01930cam a2200337Ia 4500
001 7540941
005 20221201010711.0
008 080822s2008 xnaa b 001 0 eng d
020 $a9781741755992 (pbk.)
020 $a1741755999 (pbk.)
024 $a99935817671
035 $a(OCoLC)280422960
035 $a(OCoLC)ocn280422960
035 $a(NNC)7540941
035 $a7540941
040 $aAU@$cAU@$dBTCTA$dCGN$dNhCcYBP
050 4 $aHF5822$b.S84 2008
082 04 $a659.101/9
100 1 $aSutherland, Max.$0http://id.loc.gov/authorities/names/n94014901
245 10 $aAdvertising and the mind of the consumer :$bwhat works, what doesn't, and why /$cMax Sutherland.
250 $aRev. 3rd international ed.
260 $aCrows Nest, NSW :$bAllen & Unwin,$c2008.
300 $axii, 366 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aPrevious ed.: 2000.
504 $aIncludes bibliographical references and index.
520 $a"By the time we die, we will have spent an estimated one and a half years just watching TV commercials. Advertising is an established and ever-present force and yet, as we move into the new century, just how it works continues to be something of a mystery. In this new international edition of Advertising and the Mind of the Consumer, renowned market researcher and psychologist Max Sutherland reveals the secrets of successful campaigns over a wide range of media, including advertising on the internet. Using many well-known international ads as examples, this book takes us into the mind of the consumer to explain how advertising messages work - or misfire - and why."--Provided by publisher.
650 0 $aAdvertising$xPsychological aspects.$0http://id.loc.gov/authorities/subjects/sh85001159
650 0 $aConsumer behavior.$0http://id.loc.gov/authorities/subjects/sh87006429
852 00 $boff,bus$hHF5822$i.S84 2008g