MARC Record from marc_columbia

LEADER: 04536cam a2200313Ia 4500
001 7793277
005 20221201032108.0
008 090812s2010 nyua d 001 0 eng d
020 $a9780810972926
020 $a0810972921
035 $a(OCoLC)ocn430838768
035 $a(OCoLC)430838768
035 $a(NNC)7793277
035 $a7793277
040 $aBTCTA$cBTCTA$dYDXCP$dRSD$dOrLoB-B
090 $aNC998$b.C72 2010
100 1 $aCramsie, Patrick.
245 14 $aThe Story of graphic design :$bfrom the invention of writing to the birth of digital design /$cPatrick Cramsie.
260 $aNew York :$bAbrams,$c2010.
300 $a351 pages :$bcolor illustrations ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliography (p. 335-339) and index.
505 00 $tGraphic Design & Style -- $g1..$tDesign and Sign -- $tThe Origin of the Alphabet, c.34,000-1,100 BC -- $g2..$tA Classical Education -- $tAncient Greece & Romo, c.2000 BC-c.AD350 -- $g3..$tSpreading the Word -- $tIlluminated Manuscripts, c.350-c.1500 -- $g4..$tThe Black Art -- $tThe Birth of Printing & Early German Printing, c.1455-c.1530 -- $g5..$tBack to the Future -- $tReniassance Italy & France, c.1460-c.1600 -- $g6..$tPopular Publishing -- $tDutch Renaissance & Popular Prints, c.1530-c.1700 -- $g7..$tPurity in Print -- $tRococo, Transitional & Modern, c.1700-c.1820 -- $g8..$tThe Tools of Trade -- $tDisplay Types & Victorian Design, c.1800-c.1880 -- $g9..$tManufacturing the Middle Ages -- $tNeo-Gothic & the Arts and Crafts, c.1840-c.1910 -- $g10..$tThe Style of the Street -- $tArt Nouveau, c.1880-c.1914 -- $g11..$tThe Simple Art of War -- $tSachplakat & First World War Graphics, c.1880-c.1920 -- $g12..$tThe Isms of Art -- $tFuturism, Dada, De Stijl & Constructivism, c.1900-c.1930 -- $g13..$tForm and Function -- $tBauhaus & the New Typography, c.1919-c.1933 -- $g14..$tThe Weight of Tradition -- $tTraditional Typography, c.1910-c.1947 -- $g15..$tGood Design is Good Business -- $tCommercial Modernism, c.1920-c.1960 -- $g16..$tSystems and Signs -- $tSwiss Typography, c.1945-c.1972 -- $g17..$tHandmade and Homespun -- $tIllustrated Modernism & Psychedelia, c.1950-c.1970 -- $g18..$tTearing it Up -- $tPunk, c.1975-c.1985 -- $g19..$tLess is a Bore -- $tNew Wave & Postmodernism, c.1970-c.1990 -- $g20..$tPrinting with Pixels -- $tDigital Expressionism & Postscript: The Digital Future, c.1984-.
520 1 $a"The Story of Graphic Design is narrative history at its best. In it, historian and designer Patrick Cramsie tells us how, over the course of centuries, the Western world has deployed the written word to communicate ideas---first in manuscripts and books, and then in increasingly proliferating forms: maps, advertisements, newspapers, posters, and now computer screens. This is above all a story of creative achievement: from the anonymous letterer of Trajan's Column in ancient Rome to Paul Rand, master of the corporate logo, the designers who have shaped the way we experience the written word come alive in these pages. Cramsie's readable and comprehensive text is accompanied by hundreds of well-chosen illustrations" "This comprehensive illustrated history begins with the origins of the alphabet itself and carries the reader from the earliest forms of writing to the invention of printing during the Renaissance, the explosion of graphic styles (and printed media) in the nineteenth and twentieth centuries, and the impact of digital technology on design today." "Like E.H. Gombrich's magnificent Story of Art, The Story of Graphic Design is a compelling narrative that explores the evolution of styles under the pressure of social, cultural, and technological change, accompanied by a comprehensive selection of illustrations of key works in typography and design since the invention of writing. It touches on a remarkable number of important topics in history and culture, from the art of the medieval manuscript to the birth of advertising to the workings of modern mass media. Unlike other historians of design, Patrick Cramsie is able to bring a designer's eye to the analysis of visual communication and to explain how styles in graphic design developed and why they look the way they do."--BOOK JACKET.
650 0 $aGraphic arts$xHistory.$0http://id.loc.gov/authorities/subjects/sh2008118377
650 0 $aGraphic design (Typography)$xHistory.$0http://id.loc.gov/authorities/subjects/sh2009126061
650 0 $aCommercial art$xHistory.
852 00 $bbar$hNC998$i.C72 2010g