MARC Record from marc_columbia

LEADER: 02753cam a2200349 a 4500
001 7194516
005 20221130214339.0
008 090102t20092009mauaf b 001 0 eng
010 $a 2008055182
020 $a9781584657682 (cloth : alk. paper)
020 $a1584657685 (cloth : alk. paper)
035 $a(OCoLC)ocn276339400
035 $a(NNC)7194516
035 $a(OCoLC)276339400
035 $a7194516
040 $aDLC$beng$cDLC$dMJC$dABI$dOCLCQ$dA7U
043 $an-us---
050 00 $aHF6105.U5$bJ66 2009
082 00 $a940.53/1$222
100 1 $aJones, John Bush.$0http://id.loc.gov/authorities/names/n85231464
245 10 $aAll-out for victory! :$bmagazine advertising and the World War II home front /$cJohn Bush Jones.
260 $aWaltham, Mass. :$bBrandeis University Press ;$aHanover [N.H.] :$bPublished by University Press of New England,$c[2009], ©2009.
300 $axi, 314 pages, 8 unnumbered pages of plates :$billustrations (some color) ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [297]-298) and index.
505 0 $a"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
520 1 $a"In this book, Jones examines hundreds of ads from ten large-circulation news and general-interest magazines of the period. He discusses motivational war ads, ads about industrial and agricultural support of the war, ads directed at uplifting the morale of civilians and GIs, and ads promoting home front efficiency, conservation, and volunteerism. Jones also includes ads praising women in war work and the armed forces and ads aimed at recruiting more women. Taken together, war ads in national magazines did their part to create the most efficient home front possible in order to support the war effort."--BOOK JACKET.
650 0 $aAdvertising, Magazine$zUnited States$xHistory$y20th century.
650 0 $aWorld War, 1939-1945$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2010118158
856 41 $3Table of contents only$uhttp://catdir.loc.gov/catdir/toc/fy0906/2008055182.html
852 00 $boff,bus$hHF6105.U5$iJ66 2009