MARC Record from marc_columbia

LEADER: 04040cam a2200421 a 4500
001 7469349
005 20221201002755.0
008 090126s2009 nyua b 001 0 eng
010 $a 2009002462
020 $a9780743296250
020 $a0743296257
029 1 $aAU@$b000043775812
029 1 $aNZ1$b13121760
029 1 $aNLGGC$b323566618
035 $a(OCoLC)ocn300030795
035 $a(NNC)7469349
035 $a(OCoLC)300030795
035 $a7469349
040 $aDLC$cDLC$dYDX$dIH7$dLMR$dTTS$dTXM$dVP@
043 $an-us---
050 00 $aHF5415.33.U6$bE47 2009
082 00 $a306.30973$222
100 1 $aEisenberg, Lee,$d1946-$0http://id.loc.gov/authorities/names/n81062419
245 10 $aShoptimism :$bwhy the American consumer will keep on buying no matter what /$cLee Eisenberg.
250 $a1st Free Press hardcover ed.
260 $aNew York :$bFree Press,$c2009.
300 $axviii, 334 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 318-321) and index.
505 0 $aPrologue: The world, stuffed into a little black dress -- A view from within : the education of a floorwalker -- Lost in retail space : giant sponges, swarming algae, and a magic mirror that reflects the future -- How we got here : the coming of Gen Buy and the selling power of S-E-X -- Downtown : in the land of merchant princes, there lurks a master spy -- Midtown : the Sell Side can see your house from up here -- Brain wave : the search for the elusive buy button -- Bombarded : four ways to think about advertising -- You : the new them -- Poor ewe : are you a sheep, constantly grazing, easily fleeced? -- You are what you buy : in search of a unified theory -- You are why you buy : you buy for (a) status, (b) therapy, and/or (c) it's complicated -- The classic buyer : price and value : your head what to do the right thing -- The romantic buyer : novelty and desire : your heart just wants to have fun -- The stop-me-before-I-buy-again buyer : where self-indulgence ends and self-destruction begins -- Martians buy, Venusians shop : old myths die hard -- Shoptimism : final closeout : four ways to say good buy -- Afterword: The perfect gift.
520 $aOffers a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains the true national pastime, in a book by the best-selling author of The Number that delves into both "The Sell Side" and "The Buy Side" of the world of shopping.
520 1 $a"In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anticonsumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research - an arsenal of powerful forces that combine to form what he calls "The Sell Side."" "In the second part of the book, Eisenberg leads us through "The Buy Side" - a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express that lead us individually to buy what we buy?"--BOOK JACKET.
650 0 $aConsumer behavior$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008100113
650 0 $aConsumers$zUnited States.$0http://id.loc.gov/authorities/subjects/sh85031494
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0905/2009002462-b.html
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0906/2009002462-d.html
852 00 $boff,bus$hHF5415.33.U6$iE47 2009