| Record ID | marc_columbia/Columbia-extract-20221130-015.mrc:16238043:2748 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-015.mrc:16238043:2748?format=raw |
LEADER: 02748cam a2200337 a 4500
001 7034945
005 20221130204125.0
008 080819s2009 mau b 001 0 eng
010 $a 2008036769
020 $a9780618620111 (hbk.)
020 $a0618620117
024 $a40016387857
035 $a(OCoLC)ocn231588344
035 $a(OCoLC)231588344
035 $a(NNC)7034945
035 $a7034945
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dUPZ$dC#P$dBWX$dCDX$dIG#$dOrLoB-B
050 00 $aBF448$b.L45 2009
082 00 $a153.8/3$222
100 1 $aLehrer, Jonah.$0http://id.loc.gov/authorities/names/n2007013930
245 10 $aHow we decide /$cJonah Lehrer.
260 $aBoston :$bHoughton Mifflin Harcourt,$c2009.
300 $axvii, 302 pages ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [274]-287) and index.
505 00 $g1.$tThe Quarterback in the Pocket --$g2.$tThe Predictions of Dopamine --$g3.$tFooled by a Feeling --$g4.$tThe Uses of Reason --$g5.$tChoking on Thought --$g6.$tThe Moral Mind --$g7.$tThe Brain Is an Argument --$g8.$tThe Poker Hand.
520 1 $a"The first book to use the unexpected discoveries of neuroscience to help us make the best decisions." "Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we blink and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason and the precise mix depends on the situation. When buying a house, for example, it s best to let our unconscious mull over the many variables. But when we re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think." "Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of deciders from airplane pilots and hedge fund investors to serial killers and poker players." "Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?"--BOOK JACKET.
650 0 $aDecision making.$0http://id.loc.gov/authorities/subjects/sh85036199
852 00 $bsci$hBF448$i.L45 2009
852 00 $bmil$hBF448$i.L45 2009