| Record ID | marc_columbia/Columbia-extract-20221130-015.mrc:135344446:2501 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-015.mrc:135344446:2501?format=raw |
LEADER: 02501cam a22003494a 4500
001 7395539
005 20091222085830.0
008 081222s2009 nyua b 001 0 eng
010 $a 2008054734
020 $a9780415999151
020 $a0415999154
020 $a9780415999168
020 $a0415999162
024 $a99934807621
035 $a(OCoLC)297222668
035 $a(OCoLC)ocn297222668
035 $a(NNC)7395539
040 $aDLC$cDLC$dC#P$dBWX$dYDXCP$dOrLoB-B
050 00 $aHD59$b.L36 2009
082 00 $a659.2$222
082 4 $a338
100 1 $aMcKee, Kathy Brittain.
245 10 $aApplied public relations :$bcases in stakeholder management /$cKathy Brittain McKee, Larry F. Lamb.
250 $a2nd ed.
260 $aNew York :$bRoutledge,$c2009.
300 $axiii, 288 p. :$bill. ;$c23 cm.
500 $aPrevious ed.: Applied public relations : cases in stakeholder management / Larry F. Lamb, Kathy Brittain McKee. 2005.
504 $aIncludes bibliographical references and index.
505 00 $tProfessional Insight: The Management Champion of Social Responsibility /$rJames E. Grunig -- $g1.$tPublic Relations: Maintaining Mutually Beneficial Systems of Stakeholder Relationships -- $tProfessional Insight: The Case for Character /$rRon Arp -- $g2.$tStakeholders: Employees -- $tProfessional Insight: Your Real Job Description /$rLisa Owens -- $g3.$tStakeholders: Community -- $tProfessional Insight: A Lesson: Advertising and Public Relations Can Work in Harmony /$rAnne Sceia Klein -- $g4.$tStakeholders: Consensus -- $tProfessional Insight: Public Relations in the iPod Generation /$rRichard D. French -- $g5.$tStakeholders: Media -- $tProfessional Insight: Making News in a New Media World /$rDavid Henderson -- $g6.$tStakeholders: Investors -- $tProfessional Insight: Integrated Communication and Shareholder Wealth /$rLinda Kelleher -- $g7.$tStakeholders: Members and Volunteers -- $tProfessional Insight: A Higher Ethical Standard for Nonprofits /$rJames E. Moody -- $g8.$tStakeholders: Governments and Regulators -- $tProfessional Insight: Is Saying "No" an Option for the Government? /$rGene Rose -- $g9.$tStakeholders: Activists -- $tProfessional Insight: Three Key Concepts from a PR Pioneer Turned Critic /$rLarry Pfautsch -- $g10.$tStakeholders: Global Citizens -- $tProfessional Insight: Global Connections, Distinctive Differences /$rJulie Freeman.
650 0 $aPublic relations$vCase studies.
700 1 $aLamb, Larry F.
852 00 $boff,bus$hHD59$i.L36 2009