MARC Record from marc_columbia

LEADER: 02254cam a22003494a 4500
001 7285427
005 20221130224924.0
008 090608t20092009nju b 001 0 eng
010 $a 2009021655
020 $a9780470457382 (cloth)
020 $a0470457384 (cloth)
024 $a40016952154
035 $a(OCoLC)ocn298775917
035 $a(OCoLC)298775917
035 $a(NNC)7285427
035 $a7285427
040 $aDLC$cDLC$dBTCTA$dYDXCP$dC#P$dOrLoB-B
050 00 $aHM1221$b.W43 2009
082 00 $a659.20285/4678$222
100 1 $aWeber, Larry.$0http://id.loc.gov/authorities/names/n2001110064
245 10 $aSticks & stones :$bhow digital reputations are created over time and lost in a click /$cLarry Weber.
246 3 $aSticks and stones
260 $aHoboken, N.J. :$bWiley,$c[2009], ©2009.
300 $axiv, 226 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $tForeword /$rMark B. Fuller -- $gPt. I.$tDigital World, Digital Reputation -- $gCh. 1.$tYour Digital Reputation in World 2.0 -- $gCh. 2.$tPsst-Want to Know Who's Talking About You? -- $gPt. II.$tShape Your Reputation -- $gCh. 3.$tBuilding Reputation: Start a Dialogue -- $gCh. 4.$tBuilding Reputation: Something to Talk About -- $gCh. 5.$tBuilding Reputation: Where to Be on the Web -- $gCh. 6.$tThis Means New Roles, New Jobs for Every Organization -- $gPt. III.$tIt's All About You (And Your Firm) -- $gCh. 7.$tClick-Your Personal Reputation at Stake -- $gCh. 8.$tCan a Small Business Build a Big Digital Reputation? -- $gCh. 9.$tBig Business, Big Digital Rep -- $gPt. IV.$tTools and Tactics -- $gCh. 10.$tThe YouTube Juggernaut -- $gCh. 11.$tHow to Respond to Negative Comments, Gripes, and Crises -- $gCh. 12.$tThe New Craft of Public Relations -- $gCh. 13.$tReputation Lessons from the Obama Campaign -- $gCh. 14.$tThe Future of Digital Reputation.
650 0 $aPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108753
650 0 $aInternet in public relations.$0http://id.loc.gov/authorities/subjects/sh00002234
650 0 $aInternet in publicity.$0http://id.loc.gov/authorities/subjects/sh96008279
852 00 $boff,leh$hHM1221$i.W43 2009