MARC Record from marc_columbia

LEADER: 02038cam a2200385 a 4500
001 6859366
005 20221122053808.0
008 070827s2007 at b 001 0 eng d
010 $a 2007408461
020 $a9781741752175 (pbk.)
020 $a1741752175 (pbk.)
024 $a40015439645
035 $a(OCoLC)173372058
035 $a(OCoLC)ocn173372058
035 $a(NNC)6859366
035 $a6859366
037 $bAllen & Unwin, 83 Alexander St, Crows Nest NSW 2065
040 $aANL$cDLC$dBTCTA$dBAKER$dBWX$dYDXCP
042 $alccopycat
043 $au-at---
050 00 $aHM263$b.B82 2007
082 00 $a659.20994$222
100 1 $aBurton, Bob,$d1959-
245 10 $aInside spin :$bthe dark underbelly of the PR industry /$cBob Burton.
260 $aCrows Nest, N.S.W. :$bAllen & Unwin,$c2007.
300 $ax, 313 pages ;$c20 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 267-299) and index.
520 $aCorporate and government spin doctors invisibly influence just about every news story we read, see and hear. Perhaps even more significant is what they manage to keep out of the news altogether. Bob Burton peers inside the hidden world of corporate and government spin to reveal the extraordinary impact of the PR industry. He illuminates the hardball and soft tactics used by PR companies to smother dissenting viewpoints, mask sponsors, attack corporate competitors and influence politicians. Through a series of detailed case studies from both private and public sectors, he shows just how much PR controls what we see, hear and think about the organisations that manage our society.
650 0 $aPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108753
650 0 $aPublic relations$zAustralia.
650 0 $aMass media$xInfluence.$0http://id.loc.gov/authorities/subjects/sh85081866
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/fy0801/2007408461.html
852 00 $bleh$hHM263$i.B82 2007