MARC Record from marc_columbia

LEADER: 09545cam a2200481 a 4500
001 6829136
005 20221122053053.0
008 980817t19981998txua b 001 0 eng
010 $a 97066401
020 $a003024594X
020 $a9780030245947
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029 1 $aNZ1$b4417388
029 1 $aAU@$b000013685938
035 $a(OCoLC)ocm39316250
035 $a(OCoLC)39316250
035 $a(NNC)6829136
035 $a6829136
040 $aDLC$cDLC$dLVB$dOCLCQ$dBTCTA$dYDXCP$dOrLoB-B
043 $an-us---
050 00 $aHB615$b.K87 1998
082 00 $a658.4/21$221
100 1 $aKuratko, Donald F.$0http://id.loc.gov/authorities/names/n85385790
245 10 $aEntrepreneurship :$ba contemporary approach /$cDonald F. Kuratko, Richard M. Hodgetts.
250 $a4th ed.
260 $aFort Worth :$bDryden Press,$c[1998], ©1998.
300 $axix, 701 pages :$billustrations ;$c27 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aThe Dryden Press series in entrepreneurship
504 $aIncludes bibliographical references and indexes.
505 00 $gPart 1.$tThe Contemporary World of Entrepreneurship -- $gChapter 1.$tThe Entrepreneurial Revolution -- $tEntrepreneurs--Challenging the Unknown -- $tEntrepreneurship: A Perspective -- $tOur Entrepreneurial Economy--The Environment for Entrepreneurship -- $tThe Age of the Gazelles -- $tThe Emerging Trends in Enterpreneurship -- $tFuture Challenges for Women Entrepreneurs -- $tMinority-Owned Businesses -- $tEntrepreneurial Opportunities -- $gVideo Case 1.1.$tTwo Women Boxing: The Art of Entrepreneurship -- $gCase 1.2.$tBreaking Away -- $gCase 1.3.$tA Research Orientation -- $gChapter 2.$tEntrepreneurship: An Evolving Concept -- $tThe Evolution of Entrepreneurship -- $tThe Myths of Entrepreneurship -- $tApproaches to Entrepreneurship -- $tProcess Approaches -- $tIntrapreneurship -- $tKey Concepts -- $gVideo Case 2.1.$tDrew Pearson Companies: Super Bowl Champ Puts a Cap on Success -- $gCase 2.2.$tPaul's Four Shortcomings -- $gChapter 3.$tIntrapreneurship: Developing Entrepreneurship in the Corporation -- $tThe Nature of Intrapeneurship -- $tSpecific Elements of a Corporate Intrapreneurial Strategy -- $tThe Interactive Process of Intrapreneurship -- $gVideo Case 3.1.$tSouthwest Airlines: Positively Outrageous Leadership -- $tEntrepreneurial Case Analysis: Odysseum: An Intrapreneur's Vision at Polaroid -- $tPart 1 Exercises: Determine Your EQ (Entrepreneurial Quotient) -- $gPart 2.$tThe Entrepreneurial Perspective -- $gChapter 4.$tUnderstanding the Entrepreneurial Perspective in Individuals -- $tThe Entrepreneurial Perspective -- $tThe Dark Side of Entrepreneurship -- $tStress and the Entrepreneur -- $tThe Entrepreneurial Ego -- $tEntrepreneurial Motivation -- $gCase 4.1.$tJane's Evaluation -- $gCase 4.2.$tTo Stay or to Go? -- $gChapter 5.$tDeveloping Creativity and Understanding Innovation -- $tInnovation and the Entrepreneur -- $tThe Role of Creativity -- $tThe Innovation Process -- $tFinancial Support for Innovation -- $gVideo Case 5.1.$tParadigm Simulation: Reality Bytes in the Virtual World -- $gCase 5.2.$tPost-it Notes -- $gChapter 6.$tEthical and Social Responsibility Challenges for Entrepreneurs -- $tDefining Ethics -- $tEthics and Laws -- $tEstablishing a Strategy for Ethical Responsibility -- $tEthics and Business Decisions -- $tThe Social Responsibility Challenge -- $tThe Opportunity for Ethical Leadership by Entrepreneurs -- $gCase 6.1.$tLetting the Family In -- $gCase 6.2.$tA Friend for Life -- $tEntrepreneurial Case Analysis: "Sportin' Life": A Minority Entrepreneur's Creation -- $tPart 2 Exercise: How Ethical Are You? -- $gPart 3.$tDeveloping the Entrepreneurial Plan -- $gChapter 7.$tEnvironmental Assessment: Preparation for a New Venture -- $tThe Environment for New Ventures -- $tA Macroview: The Economic and Industry Environments -- $tA Microview: The Community Perspective -- $gCase 7.1.$tAn Incubator Investigation -- $gChapter 8.$tMarketing Research for New Ventures -- $tMarketing Research -- $tInhibitors to Marketing Research -- $tDeveloping the Marketing Concept -- $tMarketing Stages for Growing Ventures -- $tMarketing Planning -- $tTelemarketing -- $tPricing Strategies -- $gVideo Case 8.1.$tRogaine: Marketing an Accidental Miracle -- $gCase 8.2.$tDealing with the Competition -- $gCase 8.3.$tFor Cooks Only -- $gChapter 9.$tFinancial Preparation for Entrepreneurial Ventures -- $tThe Importance of Financial Information for Entrepreneurs -- $tPreparing Financial Statements -- $tPro Forma Statements -- $tCapital Budgeting -- $tBreak-Even Analysis -- $tRatio Analysis -- $tDecision Support Systems -- $gCase 9.1.$tIt's All Greek to Her -- $gCase 9.2.$tThe Contract Proposal -- $gChapter 10.$tDeveloping an Effective Business Plan -- $tPitfalls to Avoid in Planning -- $tWhat Is a Business Plan? -- $tBenefits of a Business Plan -- $tDeveloping a Well-Conceived Business Plan -- $tElements of a Business Plan -- $tPresentation of the Business Plan -- $gCase 10.1.$tIt's Just a Matter of Time -- $gCase 10.2.$tThe Incomplete Plan -- $tEntrepreneurial Case Analysis: The Roaring '20s Museum -- $tPart 3 Exercises: Recognizing Financial Terminology -- $gPart 4.$tInitiating Entrepreneurial Ventures -- $gChapter 11.$tAssessment and Evaluation of Entrepreneurial Opportunities -- $tThe Challenge of New-Venture Start-Ups -- $tPitfalls in Selecting New Ventures -- $tCritical Factors for New-Venture Development -- $tWhy New Ventures Fail -- $tThe Evaluation Process -- $gCase 11.1.$tNothing Unique to Offer -- $gCase 11.2.$tA Product Design Problem -- $gChapter 12.$tStructuring the New Business Venture -- $tIdentifying Legal Structures -- $tSole Proprietorships -- $tPartnerships -- $tCorporations -- $tSpecific Forms of Partnerships and Corporations -- $tFranchising -- $tFinal Thoughts -- $gCase 12.1.$tGina's Decision -- $gChapter 13.$tLegal Issues Related to Emerging Ventures -- $tPatents -- $tCopyrights -- $tTrademarks -- $tBankruptcy -- $gCase 13.1.$tA Patent Matter -- $gCase 13.2.$tAll She Needs Is a Little Breathing Room -- $gChapter 14.$tSources of Capital Formation for Entrepreneurs -- $tDebt versus Equity -- $tThe Venture Capital Market -- $tInformal Risk Capital--"Angel" Financing -- $gCase 14.1.$tLooking for Capital -- $gCase 14.2.$tThe $3 Million Venture -- $tEntrepreneurial Case Analysis: The Playboy Emblem: A Case of Trademark Infringement -- $gPart 5.$tGrowth and Development of Entrepreneurial Ventures -- $gChapter 15.$tStrategic Planning for Emerging Ventures -- $tThe Nature of Planning in Emerging Firms -- $tStrategic Planning -- $tThe Lack of Strategic Planning -- $tThe Value of Strategic Planning -- $tImplementing a Strategic Plan -- $tThe Nature of Operational Planning -- $gCase 15.1.$tThe Banker's Request -- $gCase 15.2.$tA Two-Phase Approach -- $gChapter 16.$tManaging Entrepreneurial Growth -- $tDevelopment Stages -- $tUnderstanding the Entrepreneurial Company -- $tUnderstanding the Growth Stage -- $gVideo Case 16.1.$tBaby Boomers and Beyond: Centex Looks Forward -- $gCase 16.2.$tHendrick's Way -- $gCase 16.3.$tKeeping Things Going -- $gChapter 17.$tGlobal Opportunities for Entrepreneurs -- $tThe International Environment -- $tMethods of Going International -- $tEntering the International Marketplace: A Procedural Outline -- $gVideo Case 17.1.$tPier 1 Imports: Managing Worldwide Growth -- $gCase 17.2.$tA Foreign Proposal -- $tPart 5 Entrepreneurial Case Analysis: Acordia's "Little Giants" -- $gPart 6.$tContemporary Challenges in Entrepreneurship -- $gChapter 18.$tValuation of Business Ventures -- $tBuying a Business Venture -- $tThe Importance of Business Valuation -- $tUnderlying Issues -- $tAnalyzing the Business -- $tEstablishing a Firm's Value -- $tOther Factors to Consider -- $tThe Leveraged Buyout: An Alternative for Small Ventures -- $gVideo Case 18.1.$tPier 1 Imports -- $gCase 18.2.$tWhich Will It Be? -- $gChapter 19.$tManagement Succession and Continuity: A Family Business Perspective -- $tFamily-Owned Business -- $tThe Management Succession Issue -- $tKey Factors in Succession -- $tDeveloping a Succession Strategy -- $tThe Harvest Strategy: Selling Out -- $gCase 19.1.$tJust as Good as Ever -- $gCase 19.2.$tNeeding Some Help on This One -- $gChapter 20.$tTotal Quality and the Human Factor: Continuous Challenges for Entrepreneurs -- $tThe Nature of Total Quality Management -- $tTQM Tools and Techniques -- $tCustomer Service Focus -- $tCycle Time Focus -- $tEmployee Focus -- $tContinuous Improvement -- $gVideo Case 20.1.$tJCPenney: Valuing Diversity -- $gCase 20.2.$tIt's All a Matter of Quality -- $gCase 20.3.$tClara's Plan -- $tPart 6 Entrepreneurial Case Analysis: Emge Packing Company, Inc. -- $tPart 6 Exercise: Surveying Family Business Values.
650 0 $aEntrepreneurship$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008102830
650 0 $aNew business enterprises$zUnited States.
650 0 $aSmall business$zUnited States.
650 6 $aEntrepreneuriat$zÉtats-Unis.
650 6 $aNouvelles entreprises$zÉtats-Unis.
650 6 $aPetites et moyennes entreprises$zÉtats-Unis.
700 1 $aHodgetts, Richard M.$0http://id.loc.gov/authorities/names/n78079497
830 0 $aDryden Press series in entrepreneurship.$0http://id.loc.gov/authorities/names/n95027951
856 71 $3Table of contents$uhttp://lcweb.loc.gov/catdir/toc/97-66401.html$2http
852 00 $boff,bus$hHB615$i.K87 1998