| Record ID | marc_columbia/Columbia-extract-20221130-014.mrc:114404154:2834 |
| Source | marc_columbia |
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LEADER: 02834cam a22003614a 4500
001 6899867
005 20221122060907.0
008 080128t20082008maua b 001 0 eng
010 $a 2008003080
020 $a9781422115015
020 $a1422115011
024 $a40015873677
035 $a(OCoLC)ocn191732361
035 $a(OCoLC)191732361
035 $a(NNC)6899867
035 $a6899867
040 $aDLC$cDLC$dBTCTA$dBAKER$dYDXCP$dC#P$dOrLoB-B
050 00 $aQP360$b.B52 2008
082 00 $a612.8$222
100 1 $aBerns, Gregory.$0http://id.loc.gov/authorities/names/n2005005537
245 10 $aIconoclast :$ba neuroscientist reveals how to think differently /$cGregory Berns.
260 $aBoston :$bHarvard Business Press,$c[2008], ©2008.
300 $ax, 250 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. [223]-231) and index.
505 00 $gIntroduction.$tDoing What Can't Be Done /$rHoward Armstrong -- $g1.$tThrough the Eye of an Iconoclast /$rDale Chihuly, Paul Lauierbur and Nolan Bushnell -- $g2.$tFrom Perception to Imagination /$rWalt Disney, Florence Nightingale, Branch Rickey and Kary Mullis -- $g3.$tFear - The Inhibitor of Action /$rJackie Robinson, Dixie Chicks, Computer Associates and Rite-Solutions -- $g4.$tHow Fear Distorts Perception /$rNASA /$rRichard Feynman, Solomon Asch and Martin Luther King Jr. -- $g5.$tWhy the Fear of Failure Makes People Risk Averse /$rDavid Dreman, Bill Miller and Henry Ford -- $g6.$tBrain Circuits for Social Networking /$rPablo Picasso, Vincent van Gogh, Stanley Milgram, Ray Kroc, Arnold Schwarzenegger, Linus Torvalds and Warren Buffett -- $g7.$tPrivate Spaceflight - A Case Study of Iconoclasts Working Together /$rBurt Rutan, Richard Branson, Peter Diamandis and Rick Homans -- $g8.$tWhen Iconoclast Becomes Icon /$rArthur Jones, Jonas Salk and Steve Jobs -- $gAppendix.$tThe Iconoclast's Pharmacopeia.
520 1 $a"What makes iconoclasts so astoundingly creative and successful? They overcome mental barriers that stop most of us cold. The brain has three natural roadblocks that stand in the way of truly innovative thinking: flawed perception, fear of failure, and the inability to persuade others. But, like an iconoclast, you can break through these barriers. Leading neuroscientist Gregory Berns shows how in this tour of the science behind thinking differently."--BOOK JACKET.
650 0 $aNeuropsychology.$0http://id.loc.gov/authorities/subjects/sh85091163
650 0 $aIconoclasm.$0http://id.loc.gov/authorities/subjects/sh85064080
650 0 $aPsychology, Industrial.$0http://id.loc.gov/authorities/subjects/sh85108476
650 0 $aCreative ability.$0http://id.loc.gov/authorities/subjects/sh85033833
852 00 $bsci$hQP360$i.B52 2008