MARC Record from marc_columbia

LEADER: 03305cam a22003014a 4500
001 6889092
005 20221122055949.0
008 030321s2003 nyua 001 0 eng
010 $a 2003046271
020 $a159184021X (alk. paper)
020 $a9781591840213 (alk. paper)
035 $a(OCoLC)ocm51942404
035 $a(NNC)6889092
035 $a6889092
040 $aDLC$cDLC$dCFU$dBAKER$dOCLCQ$dBTCTA$dYDXCP
042 $apcc
050 00 $aHF5415$b.G578 2003
082 00 $a658.8$221
100 1 $aGodin, Seth.$0http://id.loc.gov/authorities/names/n86066316
245 10 $aPurple cow :$btransform your business by being remarkable /$cSeth Godin.
260 $aNew York :$bPortfolio,$c2003.
300 $ax, 145 pages :$billustrations ;$c19 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 0 $aNot enough Ps -- The new P -- Boldfaced words and gutsy assertions -- before, during, and after -- The greatest thing since sliced bread -- Did you notice the revolution? -- Why you need the purple cow -- The death of the TV-industrial complex -- Before and after -- Consider the Beetle -- What works? -- Why the Wall Street Journal annoys me so much -- Awareness is not the point -- The will and the way -- Case study: going up? -- Case study: what sould Tide do? -- Getting in -- Ideas that spread, win -- The big misunderstanding -- Who's listening? -- Cheating -- Who cares? -- Not all customers are the same -- The law of large numbers -- Case study: Chip Conley -- The problem with the cow -- Follow the leader -- Case study: the Aeron chair -- Projections, profits, and the purple cow -- Case study: the best baker in the world -- Mass marketers hate to measure -- Case study: Logitech -- Who wins in the world of the cow -- Case study: a new kind of kiwi -- The benefits of being the cow -- Case study: the Italian butcher -- Wall Street and the cow -- The opposite of "remarkable" -- The pearl in the bottle -- The parody paradox -- Seventy-two Pearl Jam albums -- Case study: Curad -- Sit there, don't just do something -- Case study: United States Postal Service -- In search of Otaku -- Case study: how Dutch Boy stirred up the paint business -- Case study: Krispy Kreme -- The process and the plan -- The power of a slogan -- Case study: the Häagen-Daz in Bronxville -- Sell what people are buying (and talking about!) -- The problem with compromise -- Case study: Motorola and Nokia -- The magic cycle of the cow -- What it means to be a marketer today -- Marketers no longer: now we're designers -- What does Howard know? -- Do you have to be outrageous to be remarkable? -- Case study: McDonald's France -- But what about the factory? -- The problem with cheap -- Case study: what should Hallmark.com do? -- When the cow looks for a job -- Case study: Tracey the publicist -- Case study: Robyn Waters gets it -- Case study: so popular, no one goes there anymore -- Is it about passion? -- True facts -- Brainstorms -- Salt is not boring, eight more ways to bring the cow to work -- Brand and company index -- What would Orwell say? -- About the author -- More information -- Drink a purple cow, for free!
650 0 $aMarketing.$0http://id.loc.gov/authorities/subjects/sh85081333
852 00 $boff,bus$hHF5415$i.G578 2003