MARC Record from marc_columbia

LEADER: 04106cam a22004334a 4500
001 6062913
005 20221121232831.0
008 060710t20072007maua b 001 0 eng
010 $a 2006022680
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020 $a9780763738914
024 3 $a9780763738914
029 1 $aNLM$b101281524
029 1 $aYDXCP$b2466628
035 $a(OCoLC)ocm70292095
035 $a(NNC)6062913
035 $a6062913
040 $aDNLM/DLC$cDLC$dNLM$dBAKER$dC#P$dYDXCP$dOrLoB-B
042 $apcc
050 00 $aRA427$b.S53 2007
060 10 $aWA 100$bS571m 2007
082 00 $a362.1068/8$222
100 1 $aSiegel, Michael,$cM.D.$0http://id.loc.gov/authorities/names/n98040426
245 10 $aMarketing public health :$bstrategies to promote social change /$cMichael Siegel, Lynne Doner Lotenberg.
250 $a2nd ed.
260 $aSudbury, Mass. :$bJones and Bartlett Publishers,$c[2007], ©2007.
300 $axx, 608 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $gPt. I.$tMarketing principles for public health practice -- $gCh. 1.$tEmerging threats to the public's health - the need for social change -- $gCh. 2.$tMarketing social change - a challenge for the public health practitioner -- $gCh. 3.$tMarketing social change - an opportunity for the public health practitioner -- $gApp. 3-A.$tThe importance of formative research in public health campaigns : an example from the area of HIV prevention among gay men -- $gCh. 4.$tEmerging threats to the survival of public health -- $gCh. 5.$tMarketing public health - a challenge for the public health practitioner -- $gCh. 6.$tMarketing public health - an opportunity for the public health practitioner -- $gApp. 6-A.$tExploring of core values of policy makers : lessons from public health history -- $gApp. 6-B.$tAn example of reframing a public health policy issue : antismoking ordinances -- $gCh. 7.$tUrunana - radio health communication : a case study from Rwanda -- $gCh. 8.$tMarketing public health as an institution : a case study -- $gPt. II.$tUsing marketing principles to design, implement, and evaluate public health interventions -- $gCh. 9.$tApplying marketing principles to public health -- $gApp. 9-A.$tUsing marketing principles to craft a national action plan -- $gCh. 10.$tThe planning process -- $gApp. 10-A.$tPlanning a marketing initiative to reduce alcohol-related motor vehicle fatalities -- $gApp. 10-B.$tStrategic planning worksheets -- $gCh. 11.$tFormative research -- $gApp. 11-A.$tBuilding support for coordinated school health : using multiple formative research techniques to shape an initiative -- $gApp. 11-B.$tSample recruitment screener -- $gApp. 11-C.$tSample focus group moderator's guide -- $gApp. 11-D.$tSample central-site interview questionnaire -- $gCh. 12.$tFraming and delivering the message : crafting communication strategies -- $gApp. 12-A.$tCommunication strategy development worksheets -- $gCh. 13.$tTranslating strategy into tactics -- $gCh. 14.$tWorking with partners, allies, coalitions, and intermediaries -- $gCh. 15.$tPromotional materials and activities -- $gCh. 16.$tMonitoring and refining implementation : process evaluation tools -- $gCh. 17.$tOutcome evaluation issues and designs -- $gCh. 18.$tOverview of common theories and marketing research methods -- $gApp. 18-A.$tUsing theory and formative research to guide message development -- $gApp. A.$tHiring agencies, contractors, and consultants -- $tEpilogue : what does the future hold?
650 0 $aPublic health$xMarketing.
650 12 $aPublic Health.$0https://id.nlm.nih.gov/mesh/D011634
650 22 $aMarketing of Health Services.$0https://id.nlm.nih.gov/mesh/D008389
650 22 $aSocial Change.$0https://id.nlm.nih.gov/mesh/D012922
700 1 $aLotenberg, Lynne Doner.$0http://id.loc.gov/authorities/names/n98040427
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0617/2006022680.html
852 00 $boff,hsl$hRA427$i.S53 2007