| Record ID | marc_columbia/Columbia-extract-20221130-013.mrc:316344121:3658 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-013.mrc:316344121:3658?format=raw |
LEADER: 03658cam a2200409 a 4500
001 6379664
005 20221122030829.0
008 070914t20082008njua b 001 0 eng
010 $a 2007038101
019 $a156819267
020 $a9780470171509 (cloth)
020 $a0470171502 (cloth)
035 $a(OCoLC)173136023
035 $a(OCoLC)ocn173136023
035 $a(DLC) 2007038101
035 $a(NNC)6379664
035 $a6379664
040 $aDLC$cDLC$dBAKER$dUKM$dBTCTA$dYDXCP$dC#P$dOrLoB-B
050 00 $aHD59.2$b.G35 2008
082 00 $a659.2$222
100 1 $aGaines-Ross, Leslie.$0http://id.loc.gov/authorities/names/no2003009748
245 10 $aCorporate reputation :$b12 steps to safeguarding and recovering reputation /$cLeslie Gaines-Ross.
260 $aHoboken, N.J. :$bJohn Wiley & Sons,$c[2008], ©2008.
300 $axx, 183 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 161-174) and index.
505 00 $gCh. 1.$tReputation Matters -- $tA Tipping Point -- $tReputation Advantage -- $gCh. 2.$tReputation Loss -- $tReputation Erosion -- $tThe New Reputation Rules of Engagement -- $gCh. 3.$tSecond Acts -- $tReputation Rising -- $tOne Step at a Time -- $gCh. 4.$tRescue -- $tStep 1: Take the Heat - Leader First -- $tStep 2: Communicate Tirelessly -- $tStep 3: Don't Underestimate Your Critics and Competitors -- $tStep 4: Reset the Company Clock -- $gCh. 5.$tRewind -- $tStep 5: Analyze What Went Wrong and Right -- $tStep 6: Measure, Measure, and Measure Again -- $gCh. 6.$tRestore -- $tStep 7: Right the Culture -- $tStep 8: Seize the Shift -- $tStep 9: Brave the Media -- $gCh. 7.$tRecover -- $tStep 10: Build a Drumbeat of Good News -- $tStep 11: Commit to a Marathon, Not a Sprint -- $tStep 12: Minimize Reputation Risk -- $gCh. 8.$tReturn to Flight -- $tReputation Loss is All but Inevitable -- $tReputation Recovery Comes With No Expiration Date -- $tReputation Wounds are Often Self-inflicted -- $tNew Reputation Perils Lie Ahead -- $tReputation Radar is Not a Luxury -- $tReputation Halos Do Not Make you a Saint -- $tReputation is and Always Will be a Job For CEOs -- $tBeyond The Bottom Line -- $tReputation Capital Rules.
520 1 $a"Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation does more than show you how to manage a crisis immediately after an incident, disaster or disclosure. It guides you along the long road back to recovering your company's lost reputation, and preserving its organization and culture." "Written by Dr. Leslie Gaines-Ross, one of the world's most widely acclaimed experts on CEO and corporate reputation, this pioneering work takes you through a 12-step reputation recovery model that any company can customize and apply to rebuild and restore its good name - and prevent it from being tarnished in the first place."--BOOK JACKET.
650 0 $aCorporate image.$0http://id.loc.gov/authorities/subjects/sh85032900
650 0 $aResponsibility.$0http://id.loc.gov/authorities/subjects/sh85113235
650 0 $aCorporations$xPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108765
650 0 $aOrganizational effectiveness.$0http://id.loc.gov/authorities/subjects/sh85095526
856 42 $3Publisher description$uhttp://www.loc.gov/catdir/enhancements/fy0743/2007038101-d.html
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/enhancements/fy0743/2007038101-t.html
856 42 $3Contributor biographical information$uhttp://www.loc.gov/catdir/enhancements/fy0805/2007038101-b.html
852 00 $boff,bus$hHD59.2$i.G35 2008