MARC Record from marc_columbia

LEADER: 03180pam a2200409 a 4500
001 6283854
005 20221122015159.0
008 070607t20072007miua b s001 0 eng
010 $zOCN144547826
010 $a 2007023387
020 $a9780472116270 (cloth : alk. paper)
020 $a0472116274 (cloth : alk. paper)
035 $a(DLC)OCN144547826
035 $a(OCoLC)144547826
035 $a(NNC)6283854
035 $a6283854
040 $aDLC$cDLC$dBAKER$dBTCTA$dC#P$dOrLoB-B
043 $an-us---$ae-ru---
050 00 $aJK2281$b.S73 2007
082 00 $a324.7/2$222
245 04 $aThe strategy of campaigning :$blessons from Ronald Reagan & Boris Yeltsin /$cby Kiron K. Skinner [and others] ; foreword by George P. Shultz.
260 $aAnn Arbor :$bUniversity of Michigan Press,$c[2007], ©2007.
300 $axiii, 338 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 305-320) and index.
505 00 $g1.$tCampaign strategy -- $g2.$tThe New South rises : competition for the Republican presidential nomination in 1968 -- $g3.$tDown to political defeat : Reagan's inability to break Ford's coalition in the 1976 primaries -- $g4.$tReshaping the domestic and international landscape, part 1 : the long road to the 1980 presidential election -- $g5.$tReshaping the domestic and international landscape, part 2 : the 1980 presidential election -- $g6.$tFighting the nomenklatura's privileges : the rhetorical campaign of 1986-88 -- $g7.$tYeltsin's winning campaigns : down with privileges and out of the USSR, 1989-91 -- $g8.$tConclusions.
520 1 $a"The Strategy of Campaigning explores the political careers of Ronald Reagan and Boris Ye1tsin, two of the most galvanizing and often controversial political figures of our time. Both men overcame defeat early in their political careers and rose to the highest elected offices in their respective countries. The authors demonstrate how and why Reagan and Yeltsin succeeded in their political aspirations, despite - or perhaps because of - their apparent "policy extremism": that is, their advocacy of policy positions far from the mainstream. The book analyzes the viability of policy extremism as a political strategy that enables candidates to forge new coalitions and outflank conventional political allegiances."--BOOK JACKET.
650 0 $aPolitical campaigns$zUnited States.$0http://id.loc.gov/authorities/subjects/sh2008109540
650 0 $aPresidents$zUnited States$xElection$y1980.$0http://id.loc.gov/authorities/subjects/sh2008109962
600 10 $aReagan, Ronald.$0http://id.loc.gov/authorities/names/n79059562
650 0 $aPresidents$zRussia (Federation)$xElection.
650 0 $aPolitical campaigns$zRussia (Federation)$0http://id.loc.gov/authorities/subjects/sh2010106947
600 10 $aYeltsin, Boris Nikolayevich,$d1931-2007.$0http://id.loc.gov/authorities/names/n83228407
700 1 $aSkinner, Kiron K.$0http://id.loc.gov/authorities/names/n95015943
856 41 $3Table of contents only$uhttp://www.loc.gov/catdir/toc/ecip0720/2007023387.html
852 00 $bleh$hJK2281$i.S73 2007