MARC Record from marc_columbia

LEADER: 02133pam a22003614a 4500
001 5540838
005 20221121182157.0
008 050610s2006 nju b 001 0 eng
010 $a 2005049943
015 $aGBA598721$2bnb
020 $a0805852921 (alk. paper)
020 $a080585293X (pbk. : alk. paper)
035 $a(OCoLC)OCM60767090
035 $a(NNC)5540838
035 $a5540838
040 $aDLC$cDLC$dYDX$dBAKER$dUKM$dC#P$dOrLoB-B
042 $apcc
050 00 $aHM1221$b.B47 2006
082 00 $a659.2$222
100 1 $aBerger, Bruce K.$0http://id.loc.gov/authorities/names/n2005042914
245 10 $aGaining influence in public relations :$bthe role of resistance in practice /$cBruce K. Berger, Bryan H. Reber.
260 $aMahwah, N.J. :$bLawrence Erlbaum Associates, Publishers,$c2006.
300 $axiii, 276 pages ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aLEA's communication series
504 $aIncludes bibliographical references (p. 257-265) and indexes.
505 00 $g1.$tInfluence in public relations and why it's important -- $g2.$tPublic relations roles, responsibilities, and the "right thing" -- $g3.$tResistance, politics, and power relations -- $g4.$tIdentifying and using influence resources in public relations -- $g5.$tAlpha approaches in public relations : the use of sanctioned influence tactics -- $g6.$tThe communication change project at Whirlpool : converting power into performance -- $g7.$tOmega approaches in public relations : the use of unsanctioned influence tactics -- $g8.$tThe use of dissent in public relations -- $g9.$tThe power of political will and intelligence -- $g10.$tBreaking out of the "iron cage" of practice -- $g11.$tA public relations manifesto -- $gApp.$tThe dissent survey.
650 0 $aPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108753
650 0 $aPower (Social sciences)$0http://id.loc.gov/authorities/subjects/sh85105976
700 1 $aReber, Bryan H.$0http://id.loc.gov/authorities/names/n2005042916
830 0 $aLEA's communication series.
852 00 $bleh$hHM1221$i.B47 2006