| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:34636366:2615 |
| Source | marc_columbia |
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LEADER: 02615pam a22003254a 4500
001 5540822
005 20221121182155.0
008 050815t20062006njua b 001 0 eng
010 $a 2005023685
020 $a0471729809 (cloth)
024 3 $a9780471729808
035 $a(OCoLC)OCM61278586
035 $a(NNC)5540822
035 $a5540822
040 $aDLC$cDLC$dBAKER$dC#P$dOrLoB-B
042 $apcc
050 00 $aHF5416.5$b.B344 2006
082 00 $a658.8/16$222
100 1 $aBaker, Ronald J.$q(Ronald Joseph),$d1962-$0http://id.loc.gov/authorities/names/no2006101475
245 10 $aPricing on purpose :$bcreating and capturing value /$cRonald J. Baker.
260 $aHoboken, N.J. :$bJ. Wiley,$c[2006], ©2006.
300 $axxvi, 374 pages :$billustrations ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 343-354) and index.
505 00 $g1.$tWhy is movie theater popcorn so expensive? --$g2.$tWhy are we in business? --$g3.$tMind over matter --$g4.$tThe old business equation --$g5.$tThe new business equation --$g6.$tNinety-nine-cent pricing, engagement rings, and the assumption of rationality --$g7.$tThe invisible hand : no one person knows how to make a pencil --$g8.$tA tale of two theories --$g9.$tCost-plus pricing's epitaph --$g10.$tThe wrong mistakes --$g11.$tPrice-led costing replaces cost accounting --$g12.$tWhat and how people buy --$g13.$tThe value proposition --$g14.$tThe consumer surplus and price discrimination --$g15.$tCustomer segmentation strategies --$g16.$tPrice discrimination in practice --$g17.$tThere is no such thing as a commodity --$g18.$tBaker's law : bad customers drive out good customers --$g19.$tEthics, fairness, and pricing --$g20.$tAntitrust law --$g21.$tWho is in charge of value? --$g22.$tPricing on purpose : getting paid for the value your company creates.
520 1 $a"A unique reference that focuses solely on the art of pricing, Pricing on Purpose provides business executives with a comprehensive understanding of the meaning of value and a guide to strategically pricing their products or services in order to improve profitability. The book presents the theory of value - long established in economics - and details how any business can use various pricing strategies to create, communicate, and capture the value of their products and services."--BOOK JACKET.
650 0 $aPricing.$0http://id.loc.gov/authorities/subjects/sh85106617
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0517/2005023685.html
852 00 $boff,bus$hHF5416.5$i.B344 2006