MARC Record from marc_columbia

LEADER: 03925cam a22003854a 4500
001 5540596
005 20221121182125.0
008 050613s2006 njua b 001 0 eng
010 $a 2005016938
020 $a0805850902 (casebound : alk. paper)
020 $a0805850910 (pbk. : alk. paper)
035 $a(OCoLC)60705567
035 $a(OCoLC)ocm60705567
035 $a(DLC) 2005016938
035 $a(NNC)5540596
035 $a5540596
040 $aDLC$cDLC$dDLC$dOrLoB-B
042 $apcc
050 00 $aHF5827.85$b.S496 2006
082 00 $a659.1$222
245 00 $aSex in consumer culture :$bthe erotic content of media and marketing /$cedited by Tom Reichert, Jacqueline Lambiase.
260 $aMahwah, N.J. :$bL. Erlbaum Associates,$c2006.
300 $axxi, 369 pages :$billustrations ;$c24 cm.
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
490 1 $aLEA's communication series
504 $aIncludes bibliographical references and indexes.
505 00 $g1.$tPeddling desire : sex and the marketing of media and consumer goods /$rTom Reichert and Jacqueline Lambiase -- $g2.$tUsing sex to sell movies : a content analysis of movie trailers /$rMary Beth Oliver and Sriram Kalyanaraman -- $g3.$tSeduction, shock, and sales : research and functions of sex in music video /$rJulie Andsager -- $g4.$tVoluptuous vixens and macho males : a look at the portrayal of gender and sexuality in video games /$rStacy L. Smith and Emily Moyer-Guse -- $g5.$tSex and the marketing of contemporary consumer magazines : how men's magazines sexualized their covers to compete with Maxim /$rJacqueline Lambiase and Tom Reichert -- $g6.$tFrom sideline to centerfold : the sexual commodification of female sportscasters /$rJamie Skerski -- $g7.$tSelling Spanish-language programming : a comparison of sex and gender in univision and NBC promotional announcements /$rJami A. Fullerton and Alice Kendrick -- $g8.$tSexual content of television commercials watched by early adolescents /$rCarol J. Pardun and Kathy Roberts Forde -- $g9.$tSexually oriented appeals on the Internet : an exploratory analysis of popular mainstream Web sites /$rArtemio Ramirez, Jr. -- $g10.$tTaste matters : bikinis, twins, and catfights in sexually oriented beer advertising /$rJason Chambers -- $g11.$tFrom polo to provocateur : (re)branding Polo/Ralph Lauren with sex in advertising /$rTom Reichert and Tray LaCaze -- $g12.$tWhere are the clothes? : the pornographic gaze in mainstream American fashion advertising /$rDebra Merskin -- $g13.$tThe logic of pornography in digital camera promotion /$rJonathan E. Schroeder and Pierre McDonagh -- $g14.$tErotic encounters : female employees and promotional activities /$rJacqueline Lambiase -- $g15.$tThe fetishization of people and their objects : using lovemaps to view "style" from the New York Times Magazine /$rStephen J. Gould -- $g16.$tRace and gender in advertising : a look at sexualized images in prime-time commercials /$rDana E. Mastro and Susannah R. Stern -- $g17.$t"Getting a bit of the other" : sexualized stereotypes of Asian and black women in planned parenthood advertising /$rDiane Susan Grimes -- $g18.$tHomoeroticism in advertising : something for everyone with androgyny /$rGary Soldow -- $g19.$tSearching for love and sex : a review and analysis of mainstream and explicit personal ads /$rLarry Lance.
650 0 $aSex in advertising.$0http://id.loc.gov/authorities/subjects/sh85120614
650 0 $aSex in mass media.$0http://id.loc.gov/authorities/subjects/sh85120620
700 1 $aReichert, Tom.$0http://id.loc.gov/authorities/names/n2001096778
700 1 $aLambiase, Jacqueline.$0http://id.loc.gov/authorities/names/n2002094446
830 0 $aLEA's communication series.$0http://id.loc.gov/authorities/names/n93123409
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0514/2005016938.html
852 00 $bleh$hHF5827.85$i.S496 2006