| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:27271739:3528 |
| Source | marc_columbia |
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LEADER: 03528pam a22004334a 4500
001 5533511
005 20221121181633.0
008 040802t20062006nyuab bf 001 0 eng
010 $a 2004017970
015 $aGBA533448$2bnb
016 7 $a013180059$2Uk
020 $a076560972X (cloth : alk. paper)
035 $a(OCoLC)OCM56095974
035 $a(NNC)5533511
035 $a5533511
040 $aDLC$cDLC$dOCLCQ$dUKM$dBAKER$dC#P$dOrLoB-B
042 $apcc
043 $aa------$au-at---$au-nz---
050 00 $aHF5415.33.A78$bH36 2006
082 00 $a330.95$222
245 00 $aHandbook of markets and economies :$bEast Asia, Southeast Asia, Australia, New Zealand /$cAnthony Pecotich and Clifford J. Shultz II, editors ; foreword by John O'Shaughnessy.
246 30 $aEast Asia, Southeast Asia, Australia, New Zealand
260 $aArmonk, N.Y. :$bM.E. Sharpe,$c[2006], ©2006.
300 $axi, 712 pages :$billustrations, maps ;$c26 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $g1.$tAustralia /$rJanet R. McColl-Kennedy, Sharyn Rundle-Thiele and Steve Ward -- $g2.$tBrunei Darussalam /$rLeong Vai Shiem and Tan Siew Ee -- $g3.$tCambodia /$rClifford J. Shultz II and Don R. Rahtz -- $g4.$tThe People's Republic of China /$rPia Polsa, Stella L. M. So and Mark W. Speece -- $g5.$tEast Timor /$rTony Lapsley -- $g6.$tIndonesia /$rDon R. Rahtz and Ignas G. Sidik -- $g7.$tJapan /$rTsutomu Okahashi, N. Clay Gary and Steven Ward -- $g8.$tKorea /$rJames W. Gentry, Sunkyu Jun, Seungwoo Chun, HeeSuk Kang and Gyungtai Ko -- $g9.$tLaos /$rWilliam J. Ardrey IV, Clifford J. Shultz II and Michael Keane -- $g10.$tMalaysia /$rAliah Hanim M. Salleh, Che Aniza Che Wel and Anthony Pecotich -- $g11.$tMyanmar /$rMay Lwin, Anthony Pecotich and Vicki Thein -- $g12.$tNew Zealand /$rRoger Marshall, Mike Potter and Christina Kwai Choi Lee -- $g13.$tPapua New Guinea /$rRonald A. Fullerton -- $g14.$tThe Philippines /$rAlbert F. Celoza, Jane Hutchison and Anthony Pecotich -- $g15.$tSingapore /$rJochen Wirtz and Cindy M. Y. Chung -- $g16.$tTaiwan /$rYingchan Edwin Tang -- $g17.$tThailand /$rNittaya Wongtada, Busaya Virakul and Anusorn Singhapakdi -- $g18.$tVietnam /$rClifford J. Shultz II, David Dapice, Anthony Pecotich and Doan Huu Duc.
520 1 $a"East Asia and Southeast Asia are vast and complex regions, with a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potentials. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment."--BOOK JACKET.
650 0 $aMarketing$zAsia$vHandbooks, manuals, etc.
650 0 $aMarketing$zAustralia$vHandbooks, manuals, etc.
650 0 $aMarketing$zNew Zealand$vHandbooks, manuals, etc.
651 0 $aAsia$vHandbooks, manuals, etc.
651 0 $aAustralia$vHandbooks, manuals, etc.
651 0 $aNew Zealand$vHandbooks, manuals, etc.
700 1 $aPecotich, Anthony.$0http://id.loc.gov/authorities/names/no99009069
700 1 $aShultz, Clifford J.$0http://id.loc.gov/authorities/names/no99009132
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0421/2004017970.html
852 00 $boff,bus$hHF5415.33.A78$iH36 2006