| Record ID | marc_columbia/Columbia-extract-20221130-012.mrc:105172449:3405 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-012.mrc:105172449:3405?format=raw |
LEADER: 03405pam a22003614a 4500
001 5612567
005 20221121194029.0
008 060327t20062006njua b 001 0 eng
010 $a 2005056961
015 $aGBA604074$2bnb
016 7 $a013354420$2Uk
020 $a0471746843 (cloth)
035 $a(OCoLC)OCM62282713
035 $a(NNC)5612567
035 $a5612567
040 $aDLC$cDLC$dYDX$dUKM$dBAKER$dC#P$dOrLoB-B
042 $apcc
050 00 $aHD69.B7$bW44 2006
082 00 $a658.8/27$222
100 1 $aWheeler, Alina.$0http://id.loc.gov/authorities/names/n2002108717
245 10 $aDesigning brand identity :$ba complete guide to creating, building and maintaining strong brands /$cAlina Wheeler.
250 $a2nd ed.
260 $aHoboken, N.J. :$bJohn Wiley,$c[2006], ©2006.
300 $avii, 280 pages :$bcolor illustrations ;$c29 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 270-271) and index.
505 00 $tA process for success -- $tManaging the process -- $tCollaboration -- $tManaging decisions -- $tInsight -- $gPhase 1.$tConducting research -- $tUnderstanding the business -- $tMarket research -- $tMarketing audit -- $tCompetitive audit -- $tStakeholder audit -- $tLanguage audit -- $tAudit readout -- $gPhase 2.$tClarifying strategy -- $tClarifying brand strategy -- $tNarrowing the focus -- $tThe big idea -- $tBrand brief + creative brief -- $tNaming -- $gPhase 3.$tDesigning identity -- $tDesigning symbols -- $tLogotype + signature -- $tColor -- $tMore color -- $tTypography -- $tSound -- $tMotion -- $tTrial applications -- $tPresentation -- $gPhase 4.$tCreating touchpoints -- $tOverview -- $tTrademark process -- $tLetterhead -- $tBusiness card -- $tBrochure -- $tPackaging -- $tWebsite -- $tSignage -- $tAdvertising -- $tEnvironments -- $tVehicles -- $tUniforms -- $tNew media -- $tEphemera -- $gPhase 5.$tManaging assets -- $tOverview -- $tChanging brand identity -- $tLaunching brand identity -- $tMeasuring success -- $tBuilding brand champions -- $tInternal design teams -- $tBrand books -- $tStandards content -- $tStandards + guidelines -- $tOnline branding tools -- $tReproduction files -- $tGlobal metrics -- $tCase studies -- $tAmazon.com -- $tACLU -- $tAmerican Girl Place -- $tAssurant -- $tAtlanta 1996 Centennial Olympic Games -- $tAveda Japan -- $tAveda Uruku -- $tBahamas -- $tBank of New York -- $tBP -- $tCenter City District -- $tCereality -- $tChambers Group -- $tChicago GSB -- $tCingular Wireless -- $tCiti -- $tColumbus Salame -- $tDosirak -- $tDummies -- $tEimer Stahl -- $tFedEx -- $tFedEx Kinko's -- $tFind Great People -- $tThe Franklin Institute -- $tKort & Godt -- $tLate July -- $tMartha Stewart -- $tMini Cooper -- $tMonogram Biosciences -- $tMutual of Omaha -- $tThe New School -- $tOlympic Games -- $tParkinson's Disease Foundation -- $tPresbyterian Church -- $tPrinceton Athletics -- $tRadio Free Europe/Radio Liberty -- $tSuperman -- $tTate -- $tTazo -- $tTiVO -- $tUnilever -- $tVanguard -- $tVelfina -- $tThe Wild Center -- $tZoom.
650 0 $aBrand name products.$0http://id.loc.gov/authorities/subjects/sh85016403
650 0 $aBranding (Marketing)$xManagement.
650 0 $aTrademarks$xDesign.
650 0 $aAdvertising$xBrand name products.$0http://id.loc.gov/authorities/subjects/sh85001101
852 00 $boff,bus$hHD69.B7$iW44 2006