| Record ID | marc_columbia/Columbia-extract-20221130-011.mrc:93335347:2826 |
| Source | marc_columbia |
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LEADER: 02826pam a22003614a 4500
001 5239220
005 20221109235711.0
008 050207t20052005nyua b 001 0 eng
010 $a 2004017395
020 $a046501433X (alk. paper)
024 $aR6-479823
035 $a(OCoLC)OCM56014541
035 $a(NNC)5239220
035 $a5239220
040 $aDLC$cDLC$dYDX$dC#P$dOrLoB-B
042 $apcc
050 00 $aHF5415.153$b.C643 2005
082 00 $a658.5/75$222
100 1 $aCooper, Robert G.$q(Robert Gravlin),$d1943-$0http://id.loc.gov/authorities/names/n78016874
245 10 $aProduct leadership :$bpathways to profitable innovation /$cRobert G. Cooper.
250 $a2nd ed.
260 $aNew York :$bBasic Books,$c[2005], ©2005.
300 $axv, 288 pages :$billustrations ;$c25 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $g1.$tWinning is everything -- $g2.$tWhat distinguishes the best performers -- $g3.$tA product innovation strategy for your business : what markets, products, and technologies? -- $g4.$tProduct innovation strategy to portfolio management - resource commitment and deployment -- $g5.$tPortfolio management for new products - picking winners and investing in the right projects -- $g6.$tBuilding best practices into your idea-to-launch framework -- $g7.$tA world-class stage-gate idea-to-launch framework for your business -- $g8.$tThe people in the product innovation war - the right climate and environment, effective NPD teams, and the role of senior management -- $g9.$tTaking action - executive summary -- $gApp.$tEffectively run gate meetings - a good procedure.
520 1 $a"Product Leadership is aimed at senior managers and executives to help them lead their businesses to profitable product innovation. The impetus for this second edition is a major new study Cooper has completed - the largest study of product development practices and results ever undertaken. He has analyzed thousands of new successes and failures from hundreds of companies, with a particular emphasis on high-technology products and services." "Product Leadership doesn't just explain what strategies are helpful to a company's success - it tells how much they help. As we see time and time again, all the promotion in the world won't save a product that somehow isn't right."--BOOK JACKET.
650 0 $aNew products$xManagement.$0http://id.loc.gov/authorities/subjects/sh2008108408
650 0 $aNew products$xMarketing.$0http://id.loc.gov/authorities/subjects/sh2008108409
650 0 $aProduct management.$0http://id.loc.gov/authorities/subjects/sh85107203
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0420/2004017395.html
852 00 $boff,bus$hHF5415.153$i.C643 2005