MARC Record from marc_columbia

LEADER: 02878cam a22003974a 4500
001 5458949
005 20221110041628.0
008 051024t20052005njua 001 0 eng
010 $a 2005012268
020 $a0471735124 (cloth)
035 $a(OCoLC)60028961
035 $a(OCoLC)ocm60028961
035 $a(DLC) 2005012268
035 $a(NNC)5458949
035 $a5458949
040 $aDLC$cDLC$dDLC$dOrLoB-B
042 $apcc
043 $an-us-ny
050 00 $aHD9397.U54$bB744 2005
082 00 $a338.7/66342/0974723$222
100 1 $aHindy, Steve,$d1949-$0http://id.loc.gov/authorities/names/n2005031106
245 10 $aBeer school :$bbottling success at the Brooklyn Brewery /$cSteve Hindy and Tom Potter.
260 $aHoboken, New Jersey :$bWiley,$c[2005], ©2005.
300 $axv, 288 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
500 $aIncludes index.
505 00 $tPreface : Steve and Tom introduce the Brooklyn Brewery -- $gCh. 1.$tSteve tells how choosing a partner is like a second marriage -- $gCh. 2.$tSteve discusses the importance of building a solid team -- $gCh. 3.$tTom talks about creating the business plan : a money-raising tool and more -- $gCh. 4.$tTom asks, "what's the true mission of the business?" -- $gCh. 5.$tSteve discusses the keys to successfully motivating employees -- $gCh. 6.$tTom tells the story of their dot-com revolution : fishing for finance and failing -- $gCh. 7.$tSteve talks about building a Brewery in Brooklyn -- $gCh. 8.$tSteve discusses publicity : the press wants you! -- $gCh. 9.$tSteve reveals how the revolution kills its leaders first -- $gCh. 10.$tTom talks about cashing out and reinventing the business, again -- $gCh. 11.$tTom wants to know if you have what it takes.
520 1 $a"In Beer School, authors and entrepreneurs Steve Hindy and Tom Potter share the improbable saga of Brooklyn Brewery, the company they grew from a home-brew hobby into a multimillion-dollar business - all in the most competitive beer market in the United States. If you have a thirst for entrepreneurial success, drink up. If you are a business manager or owner and want fresh ideas and insight, tap in. You'll learn entrepreneurial basics, plus some things textbooks don't teach you, as you follow the company's successes (and a few failures)."--BOOK JACKET.
610 20 $aBrooklyn Brewery$xHistory.
650 0 $aBrewing industry$zNew York (State)$zNew York$xHistory.
650 0 $aBeer industry$zNew York (State)$zNew York$xHistory.
651 0 $aBrooklyn (New York, N.Y.)$xHistory.$0http://id.loc.gov/authorities/subjects/sh2008114506
700 1 $aPotter, Tom,$d1955-$0http://id.loc.gov/authorities/names/n2005031207
856 41 $3Table of contents$uhttp://www.loc.gov/catdir/toc/ecip0512/2005012268.html
852 00 $boff,bus$hHD9397.U54$iB744 2005