MARC Record from marc_columbia

LEADER: 04895cam a2200493 a 4500
001 5322786
005 20221110020317.0
008 941013t19951995caua b 001 0 eng
010 $a 94040646
015 $aGB95-50848
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019 $a32738287
020 $a0803953976
020 $a0803953984 (pbk.)
029 1 $aNLM$b9513665
029 1 $aUKM$bb9550848
035 $a(OCoLC)ocm31434183
035 $a(NNC)5322786
035 $a5322786
040 $aDLC$cDLC$dGZH$dNLM$dUKM$dSDA$dAGL$dOCLCQ$dOrLoB-B
050 00 $aRA440.5$b.D46 1995
060 00 $a1995 I-159
060 10 $aWA 590$bD457 1995
070 0 $aRA440.5$b.D46 1995
072 0 $aT100
072 0 $aX380
082 00 $a362.1/014$220
245 00 $aDesigning health messages :$bapproaches from communication theory and public health practice /$cEdward Maibach, Roxanne Louiselle Parrott, editors.
260 $aThousand Oaks, Calif. :$bSage Publications,$c[1995], ©1995.
300 $axiii, 304 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 20 $g1.$tMotivation to Attend to Health Messages: Presentation of Content and Linguistic Considerations /$rRoxanne Louiselle Parrott -- $g2.$tEncouraging Risk Reduction: A Decision-Making Approach to Message Design /$rDavid R. Holtgrave, Barbara J. Tinsley and Linda S. Kay -- $g3.$tMoving People to Behavior Change: A Staged Social Cognitive Approach to Message Design /$rEdward W. Maibach and David Cotton -- $g4.$tFear Appeals in Health Promotion Campaigns: Too Much, Too Little, or Just Right? /$rJerold L. Hale and James Price Dillard -- $g5.$tThinking Positively: Using Positive Affect When Designing Health Messages /$rJennifer L. Monahan -- $g6.$tDesigning Messages for Behavioral Inoculation /$rMichael Pfau -- $g7.$tReaching Young Audiences: Developmental Considerations in Designing Health Messages /$rErica Weintraub Austin -- $g8.$tFishing for Success: Using the Persuasive Health Message Framework to Generate Effective Campaign Messages /$rKim Witte -- $g9.$tUsing Research to Inform Campaign Development and Message Design: Examples From the "America Responds to AIDS" Campaign /$rGlen J. Nowak and Michael J. Siska -- $g10.$tChoosing Audience Segmentation Strategies and Methods for Health Communication /$rMichael D. Slater -- $g11.$tThe Gatekeeping Process: The Right Combinations to Unlock the Gates /$rJohn McGrath -- $g12.$tUse of Database Marketing and Consumer-Based Health Communication in Message Design: An Example From the Office of Cancer Communications' "5 a Day for Better Health" Program /$rR. Craig Lefebvre, Lynne Doner, Cecile Johnston, Kay Loughrey, George I. Balch and Sharyn M. Sutton -- $g13.$tSupplementing Health Campaign Messages: Recent Developments in Informing Patients About Their Prescription Drugs /$rSharon Lee Hammond -- $g14.$tEnabling Health: Policy and Administrative Practices at a Crossroads /$rRoxanne Louiselle Parrott, Mary Louise Kahl and Edward W. Maibach.
520 1 $a"How do you design an effective message for a health campaign? Designing Health Messages explores this question from both theoretical and practical perspectives. The contributors, all well known for cutting-edge research in their field, demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from communication and health behavior change. The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America Responds to AIDS" campaign and the cancer communication's "5 a Day for Better Health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design. A much-needed book, Designing Health Messages is an indispensable resource and an essential aid for professors, students, and professionals in communication, specifically mass communication, and public health."--BOOK JACKET.
650 0 $aMass media in health education.$0http://id.loc.gov/authorities/subjects/sh85081898
650 0 $aHealth promotion.$0http://id.loc.gov/authorities/subjects/sh85059591
650 12 $aHealth Promotion$xmethods.$0https://id.nlm.nih.gov/mesh/D006293Q000379
650 22 $aCommunication.$0https://id.nlm.nih.gov/mesh/D003142
650 22 $aMass Media.$0https://id.nlm.nih.gov/mesh/D008402
653 0 $aHealth education
700 1 $aMaibach, Edward.$0http://id.loc.gov/authorities/names/n94098326
700 1 $aParrott, Roxanne.$0http://id.loc.gov/authorities/names/n92066227
852 00 $boff,hsl$hRA440.5$i.D46 1995