| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:90670736:3936 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:90670736:3936?format=raw |
LEADER: 03936mam a2200469 a 4500
001 4069645
005 20221027030802.0
008 000821t20012001caua b 001 0 eng
010 $a 00011070
015 $aGBA1-28985
020 $a0761922059 (cloth)
020 $a0761922067 (pbk.)
035 $a(OCoLC)ocm44868860
035 $9AVC6468HS
035 $a4069645
040 $aDLC$cDLC$dC#P$dWEA$dUKM$dMUQ$dNNC-M
050 00 $aHM1226$b.P83 2000
082 00 $a659$221
245 00 $aPublic communication campaigns /$cRonald E. Rice, Charles K. Atkin, editors.
250 $a3rd ed.
260 $aThousand Oaks, Calif. :$bSage Publications,$c[2001], ©2001.
300 $axi, 428 pages :$billustrations ;$c23 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references and index.
505 00 $aʺt Public communication campaigns : the American experience / ʺr William J. Paisley -- ʺt Input and output variables currently promising for constructing persuasive communications / ʺr William J. McGuire -- ʺt Theorymaking methodology : communicating communicatively with campaign audiences / ʺrgenerating effective health risk messages / ʺr Michael T. Stephenson and Kim Witte -- ʺt Evaluating communication campaigns / ʺr Thomas W. Valente -- ʺt
505 00 $aFormative evaluation research in campaign design / ʺr Charles K. Atkin and Vicki S. Freimuth -- ʺt Systems-based evaluation planning model for health communication campaigns in developing countries / ʺr Ronald E.distinctions / ʺr Charles T. Salmon and Lisa Murray-Johnson -- ʺt How effectivestudies : campaigns to reduce cardiovascular disease / ʺr June A. Flora -- ʺt Using theory to select messages in antidrug media campaigns : reasoned action
505 00 $aand media priming / ʺr Joseph N. Cappella ... [et al.] -- ʺt Public relGrunig, and James E. Grunig. ⁺
505 00 $aʺt Strategic communication for international health programs / ʺr Phyllblues / ʺr Bradley S. Greenberg and Walter Gantz -- ʺt McGruff crime prevention/ ʺr Ronald E. Rice -- ʺt Littering : when every litter bit hurts / ʺr Robert B. Cialdini -- ʺt Strategic extension campaigns on rat control in Bangladesh / ʺr Ronny Adhikarya -- ʺt Mass campaigns in the People's Republic of China during the Mao era / ʺr Alan P.L. Liu -- ʺt Designated driver campaign / ʺr
505 00 $aJay A. Winsten and William DeJong -- ʺt RU SURE? Using communication theory to reduce dangerous drinking on a college campus / ʺr Linda C. Lederman ... [et al.] -- ʺt Sensation seeking in antidrug campaign andDearing -- ʺt America's sacred cow / ʺr Matilda Butler -- ʺt Nazi antitobacco campaign / ʺr Robert Proctor -- ʺt Community partnership strategies in health campaigns / ʺr Neil Bracht -- ʺt Entertainment-education strategy in
505 00 $acommunication campaigns / ʺr Arvind Singhal and Everett M. Rogers -- ʺt Web-based smoking cessation and prevention program for children aged 12 to 15 / ʺr David B. Buller ... [et al.] -- ʺt Using interactive media in communication campaigns for children and adolescents / ʺr Debra A. Liebermanʺr Lawrence Wallack and Lori Dorfman. ⁺
650 0 $aPublicity.$0http://id.loc.gov/authorities/subjects/sh85108869
650 0 $aPublic relations.$0http://id.loc.gov/authorities/subjects/sh85108753
650 0 $aAdvocacy advertising.$0http://id.loc.gov/authorities/subjects/sh85001211
650 12 $aCommunication.$0https://id.nlm.nih.gov/mesh/D003142
650 22 $aPublic Relations.$0https://id.nlm.nih.gov/mesh/D011641
650 6 $aPropagande.
650 6 $aMédias$xAspect social$zÉtats-Unis.
650 6 $aInformation d'État$zÉtats-Unis.
700 1 $aRice, Ronald E.$0http://id.loc.gov/authorities/names/n81025306
700 1 $aAtkin, Charles K.$0http://id.loc.gov/authorities/names/n82116599
852 00 $boff,hsl$hHN90.M3$iP8 2001