MARC Record from marc_columbia

LEADER: 03586cam a22003494a 4500
001 4359910
005 20221102202958.0
008 030828t20042004ctua b 001 0 eng
010 $a 2003061370
020 $a030010233X (alk. paper)
035 $a(OCoLC)ocm53001302
035 $a(NNC)4359910
035 $a4359910
040 $aDLC$cDLC$dOCLCQ$dC#P$dOrLoB-B
042 $apcc
050 00 $aHD9259.B3$bC578 2004
082 00 $a338.8/8734772$222
100 1 $aTaylor, J. Gary.$0http://id.loc.gov/authorities/names/n86122048
245 10 $aSmart alliance :$bhow a global corporation and environmental activists transformed a tarnished brand /$cJ. Gary Taylor and Patricia J. Scharlin.
260 $aNew Haven :$bYale University Press,$c[2004], ©2004.
300 $axxi, 278 pages :$billustrations ;$c22 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 267-269) and index.
505 00 $g1.$tRisk, Transparency, and Trust --$g2.$tRed, White, and Bruised --$g3.$tTimes Change --$g4.$tWhy Bananas and Why Chiquita? --$g5.$tStrange Bedfellows --$g6.$tGrass-Roots Snapshots --$g7.$tBlue Bananas --$g8.$tAgricultural Antagonists --$g9.$t"Daylight Come..." --$g10.$tThe Many Faces of Corporate Responsibility --$g11.$tLeveling the Label Field --$g12.$tUnfinished Business --$gApp. A.$tFundamental Conventions of the International Labour Organization --$gApp. B.$tChemicals Banned under the Better Banana Program --$gApp. C.$tSelected Tables from Chiquita's 2001 Corporate Responsibility Report --$gApp. D.$tSustainable Agriculture Network Members as of 2003.
520 1 $a"Public trust in corporations has reached a low ebb. Large and wealthy multinational companies too often fail to acknowledge environmental responsibility or worker's rights. This book tells the dramatic story of one company - Chiquita Brands International - and its efforts to change that negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that for decades gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming agreements with the Rainforest Alliance; this partnership transformed not only the corporation itself but also an important segment of the banana industry." "Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana "seal of approval" to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. The authors draw on interviews with those who encouraged the changes at Chiquita and those who were affected by them. They describe in detail how Chiquita and the Alliance first worked without public fanfare to improve environment, health, and safety performance, then took bolder, more public steps toward integrating corporate responsibility throughout the company's structure."--BOOK JACKET.
610 20 $aChiquita Brands International.$0http://id.loc.gov/authorities/names/nr94013888
610 20 $aRainforest Alliance.$0http://id.loc.gov/authorities/names/no93019676
650 0 $aBanana trade$xEnvironmental aspects.
700 1 $aScharlin, Patricia J.$0http://id.loc.gov/authorities/names/n2003111448
852 00 $boff,bus$hHD9259.B3$iC578 2004
852 00 $bleh$hHD9259.B3$iC578 2004