MARC Record from marc_columbia

LEADER: 05335cam a2200745Ma 4500
001 4249862
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006 m o d
007 cr cn|||||||||
008 001220s1998 nyu ob 001 0 eng d
010 $a 97033866
035 $a(OCoLC)ocm45844041
035 $a(NNC)4249862
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020 $a0585324247$q(electronic bk.)
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082 04 $a381.3/089/96073$221
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049 $aZCUA
100 1 $aWeems, Robert E.,$d1951-$eauthor.
245 10 $aDesegregating the dollar :$bAfrican American consumerism in the twentieth century /$cRobert E. Weems, Jr.
260 $aNew York :$bNew York University Press,$c©1998.
300 $a1 online resource (x, 195 pages)
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references and index.
588 0 $aPrint version record.
505 0 $aThe birth and development of the African American consumer market, 1900-1940 -- New world a-coming: Black consumers, 1941-1960 -- African American consumer activism before and during the Civil Rights era -- The revolution will be marketed: American corporations and Black consumers during the 1960s -- Blaxploitation and big business: American corporations and Black consumers during the 1970s -- A tale of two markets: African American consumers during the 1980s -- Epilogue: the changing same: American corporations and Black consumers during the 1990s -- Appendix: national negro business league Black consumer questionnaire, 1931.
520 $aDespite African Americans' nearly $500 billion collective annual spending power, surprisingly little attention has been devoted to the ways U.S. businesses have courted black dollars in postslavery America. Desegregating the Dollar presents the first fully integrated history of black consumerism during the last century.
520 8 $aThe World War I-era "Great Migration" of African Americans from the rural South to northern and southern cities stimulated initial corporate interest in blacks as consumers. A generation later, as black urbanization intensified during World War II and its aftermath, the notion of a distinct, profitable African American consumer market gained greater currency. Moreover, black socioeconomic gains resulting from the Civil Rights Movement, which itself featured such consumer justice protests as the Montgomery Bus Boycott, further enhanced the status and influence of African American shoppers.
520 8 $aUnwilling to settle for facile black-and-white answers, Weems also explores the roles of blacks who promoted the importance of the African American consumer market to U.S. corporations. Their actions, ironically, set the stage for the ongoing destruction of black-owned businesses. While the extent of educational, employment, and residential desegregation remains debatable, African American consumer dollars have, by any standard, been fully incorporated into the U.S. economy. Basing his conclusions on exhaustive research in trade journals and other primary and secondary materials, Robert E. Weems Jr. has given us the definitive account of the complicated relationship between African Americans, capitalism, and consumerism.
650 0 $aAfrican American consumers$xHistory$y20th century.
650 0 $aRacism$zUnited States$xHistory$y20th century.
650 6 $aConsommateurs noirs américains$xHistoire$y20e siècle.
650 6 $aRacisme$zÉtats-Unis$xHistoire$y20e siècle.
650 7 $aBUSINESS & ECONOMICS$xConsumer Behavior.$2bisacsh
650 7 $aBUSINESS & ECONOMICS$xCommercial Policy.$2bisacsh
650 7 $aAfrican American consumers.$2fast$0(OCoLC)fst00799120
650 7 $aRacism.$2fast$0(OCoLC)fst01086616
651 7 $aUnited States.$2fast$0(OCoLC)fst01204155
650 7 $aVerbrauch$2gnd
650 17 $aConsumentisme.$2gtt
650 17 $aRassendiscriminatie.$2gtt
651 7 $aUSA.$2swd
651 7 $aSchwarze.$2swd
648 7 $a1900-1999$2fast
655 0 $aElectronic books.
655 4 $aElectronic books.
655 7 $aHistory.$2fast$0(OCoLC)fst01411628
776 08 $iPrint version:$aWeems, Robert E., 1951-$tDesegregating the dollar.$dNew York : New York University Press, ©1998$z0814793274$w(DLC) 97033866$w(OCoLC)37675700
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4249862$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS