| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:270451870:4122 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:270451870:4122?format=raw |
LEADER: 04122cam a2200709Ma 4500
001 4245623
005 20220604225314.0
006 m o d
007 cr cn|||||||||
008 000807s1999 coua ob 001 0 eng d
010 $z 99031433
035 $a(OCoLC)ocm44955955
035 $a(NNC)4245623
040 $aN$T$beng$epn$cN$T$dOCL$dOCLCQ$dYDXCP$dOCLCQ$dHALAN$dOCLCQ$dTUU$dOCLCQ$dTNF$dNA5$dOCLCQ$dZCU$dOCLCF$dOCLCQ$dOCLCO$dN$T$dOCLCQ$dSUR$dOCLCQ$dSAV$dQT7$dLUE$dOCLCQ$dINT$dTOF$dOCLCQ$dWYU$dJZ6$dEQF$dCHBRC$dAJS$dINARC$dOCLCO
019 $a532551357$a961661975$a962705198$a984884079$a1007416063$a1053005245$a1066419045$a1109637249$a1135387074$a1188980550$a1196949459$a1302139206
020 $a0585192111$q(electronic bk.)
020 $a9780585192116$q(electronic bk.)
020 $z1563086123$q(cloth)
035 $a(OCoLC)44955955$z(OCoLC)532551357$z(OCoLC)961661975$z(OCoLC)962705198$z(OCoLC)984884079$z(OCoLC)1007416063$z(OCoLC)1053005245$z(OCoLC)1066419045$z(OCoLC)1109637249$z(OCoLC)1135387074$z(OCoLC)1188980550$z(OCoLC)1196949459$z(OCoLC)1302139206
050 4 $aZ716.3$b.W44 1999eb
072 7 $aLAN$x025000$2bisacsh
082 04 $a021.7$221
049 $aZCUA
100 1 $aWeingand, Darlene E.
245 10 $aMarketing/planning library and information services /$cDarlene E. Weingand.
250 $a2nd ed.
260 $aEnglewood, Colo. :$bLibraries Unlimited,$c1999.
300 $a1 online resource (xvii, 187 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
504 $aIncludes bibliographical references (pages 169-173) and index.
505 00 $g1$tWhat Is Marketing?--And How Does It Connect to the Planning Process?$g1 --$g2$tBefore You Begin--Forming a Marketing/Planning Team$g21 --$g3$tDeveloping a Mission and Vision--Why Exist?$g31 --$g4$tThe Marketing Audit--Examining the Library's Environments$g41 --$g5$tGoals, Objectives, and Action Strategies--A Road Map to an Effective Future$g57 --$g6$tThe Library's Products--Heart of the System$g81 --$g7$tThe Price--What Does Each Product Cost?$g99 --$g8$tThe Place--How to Connect the Customer with the Product$g115 --$g9$tPromotion--Last, but Not Least$g133 --$g10$tEvaluation--Two Approaches$g145 --$g11$tPresent Success--And Designing a Preferred Future$g157.
588 0 $aPrint version record.
650 0 $aLibraries$xPublic relations.
650 0 $aInformation services$xPublic relations.
650 0 $aAdvertising$xInformation services.
650 0 $aInformation services$xMarketing.
650 0 $aInformation services$xPlanning.
650 0 $aAdvertising$xLibraries.
650 0 $aLibraries$xMarketing.
650 0 $aLibrary planning.
650 6 $aBibliothèques$xRelations publiques.
650 6 $aServices d'information$xRelations publiques.
650 6 $aServices d'information$xPublicité.
650 6 $aServices d'information$xPlanification.
650 6 $aBibliothèques$xPublicité.
650 6 $aBibliothèques$xPlanification.
650 7 $aLANGUAGE ARTS & DISCIPLINES$xLibrary & Information Science$xGeneral.$2bisacsh
650 7 $aAdvertising$xInformation services.$2fast$0(OCoLC)fst00797665
650 7 $aAdvertising$xLibraries.$2fast$0(OCoLC)fst00797681
650 7 $aInformation services$xMarketing.$2fast$0(OCoLC)fst00972723
650 7 $aInformation services$xPlanning.$2fast$0(OCoLC)fst00972727
650 7 $aInformation services$xPublic relations.$2fast$0(OCoLC)fst00972732
650 7 $aLibraries$xMarketing.$2fast$0(OCoLC)fst00997415
650 7 $aLibraries$xPublic relations.$2fast$0(OCoLC)fst00997423
650 7 $aLibrary planning.$2fast$0(OCoLC)fst00997877
655 0 $aElectronic book.
655 4 $aElectronic books.
776 08 $iPrint version:$aWeingand, Darlene E.$tMarketing/planning library and information services.$b2nd ed.$dEnglewood, Colo. : Libraries Unlimited, 1999$z1563086123$w(DLC) 99031433$w(OCoLC)41400839
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4245623$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS