| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:250318863:3524 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:250318863:3524?format=raw |
LEADER: 03524cam a2200613Ma 4500
001 4240499
005 20220604225516.0
006 m o d
007 cr cn|||||||||
008 010920s1998 enka ob 001 0 eng d
010 $z 97014926
035 $a(OCoLC)ocm48138478
035 $a(NNC)4240499
040 $aN$T$beng$epn$cN$T$dOCLCQ$dYDXCP$dOCLCG$dOCLCQ$dTUU$dOCLCQ$dTNF$dOCLCQ$dZCU$dOCLCO$dOCLCF$dP4I$dOCLCQ$dEBLCP$dCOO$dCO3$dE7B$dFVL$dOCLCQ$dNLGGC$dOCLCO$dOCLCQ$dAZK$dOCLCQ$dAGLDB$dSAV$dQT7$dLUE$dOCLCQ$dVTS$dOCLCQ$dINT$dTOF$dOCLCQ$dAU@$dSTF$dOCLCQ$dK6U$dCHBRC$dINARC$dRDF$dOCLCO
019 $a56994367$a191929313$a533311624$a646901043$a698448737$a722768871$a728029612$a961601064$a961615165$a962566110$a962706694$a1007386854$a1053029265$a1058092931$a1135452957
020 $a0203159705$q(electronic bk.)
020 $a9780203159705$q(electronic bk.)
020 $a020302754X$q(electronic bk. ;$qAdobe Reader)
020 $a9780203027547$q(electronic bk. ;$qAdobe Reader)
020 $z0415145988
035 $a(OCoLC)48138478$z(OCoLC)56994367$z(OCoLC)191929313$z(OCoLC)533311624$z(OCoLC)646901043$z(OCoLC)698448737$z(OCoLC)722768871$z(OCoLC)728029612$z(OCoLC)961601064$z(OCoLC)961615165$z(OCoLC)962566110$z(OCoLC)962706694$z(OCoLC)1007386854$z(OCoLC)1053029265$z(OCoLC)1058092931$z(OCoLC)1135452957
037 $aEBL165201$beBook Library$nhttp://www.eblib.com
050 4 $aPE1422$b.G63 1998eb
082 04 $a401/.41$221
049 $aZCUA
100 1 $aGoddard, Angela,$d1954-
245 14 $aThe language of advertising :$bwritten texts /$cAngela Goddard.
260 $aLondon ;$aNew York :$bRoutledge,$c1998.
300 $a1 online resource (ix, 134 pages) :$billustrations.
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
347 $adata file$2rda
490 1 $aIntertext
504 $aIncludes bibliographical references (pages 127-128) and index.
588 0 $aPrint version record.
505 0 $aPreliminaries; Contents; Introduction; Unit one: What is an advertisement?; Unit two: Attention-seeking devices; Unit three: Writers, readers and texts; Unit four: How does that sound?; Unit five: Nautical but nice: intertextuality; Unit six: Cultural variations; Unit seven: Tricks of the trade; Unit eight: Picture me this; Symbols; Index of terms; References;
520 $aThis accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions.
650 0 $aEnglish language$xDiscourse analysis.
650 0 $aEnglish language$xWritten English.
650 0 $aAdvertising$xLanguage.
650 6 $aAnglais (Langue)$xAnglais écrit.
650 7 $aAdvertising$xLanguage.$2fast$0(OCoLC)fst00797675
650 7 $aEnglish language$xDiscourse analysis.$2fast$0(OCoLC)fst00911107
650 7 $aEnglish language$xWritten English.$2fast$0(OCoLC)fst00911976
650 17 $aAdvertenties.$2gtt
650 17 $aTaalgebruik.$2gtt
650 17 $aEngels.$2gtt
655 0 $aElectronic books.
655 4 $aElectronic books.
776 08 $iPrint version:$aGoddard, Angela, 1954-$tLanguage of advertising.$dLondon ; New York : Routledge, 1998$z0415145988$w(DLC) 97014926$w(OCoLC)36942403
830 0 $aIntertext (London, England)
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4240499$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS