MARC Record from marc_columbia

LEADER: 06215cam a2200697Ia 4500
001 4239975
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020 $a0071420835$q(electronic bk.)
020 $a9780071420839$q(electronic bk.)
020 $z0071377441
020 $z9780071377447
035 $a(OCoLC)ocm51098639
035 $a(NNC)4239975
035 $a(OCoLC)51098639$z(OCoLC)53308986$z(OCoLC)54070185$z(OCoLC)474417243$z(OCoLC)606627279$z(OCoLC)614625324$z(OCoLC)646621644$z(OCoLC)646716242$z(OCoLC)722185554$z(OCoLC)728009503$z(OCoLC)958552473$z(OCoLC)961638649$z(OCoLC)962643274$z(OCoLC)984883427$z(OCoLC)991985089
035 $a4239975
037 $bOverDrive, Inc.$nhttp://www.overdrive.com
037 $aC18B33B5-805C-4591-98FA-4F96C943C1EA$bOverDrive, Inc.$nhttp://www.overdrive.com
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100 1 $aRice, John.$0http://id.loc.gov/authorities/names/n85322003
245 10 $aCreating digital content /$cJohn Rice and Brian McKernan.
246 1 $iSubtitle on cover:$aVideo production guide for web, broadcast, and cinema
260 $aNew York :$bMcGraw-Hill,$c[2002], ©2002.
300 $a1 online resource (xxii, 489 pages) :$billustrations
336 $atext$btxt$2rdacontent
337 $acomputer$bc$2rdamedia
338 $aonline resource$bcr$2rdacarrier
500 $aIncludes index.
588 0 $aPrint version record.
505 0 $aCopyright; CONTENTS; INTRODUCTION; FOREWORD: THROW ANOTHER ANALOG ON THE DIGITAL FIRE: CONFESSIONS OF A DIGITAL CONTENT CREATOR; FOREWORD: WHAT HAPPENED TO CONVERGENCE?; INTERNET'S IMPACT ON CONVERGENCE; PARADIGM SHIFT; FROM NARROWBAND TO BROADBAND; BROADBAND AND CONVERGENCE; STRATEGIES IN THE BROADBAND ERA; IMPACT OF BROADBAND ERA; CHAPTER ONE A DIGITAL PRIMER, SCHUBIN-STYLE; NUMBERS, PLEASE (JUNE 1988); ARE BITS BITS? (FEBRUARY 1996); THE THIN NEW LINE (FEBRUARY 1997); CHAPTER TWO ANY CONTENT, ANYWHERE, ANYTIME; WHAT YOU WANT IS WHAT YOU SEE; THE TOOLS REVOLUTION; A NETWORK OF NETWORKS.
505 8 $aINTELLIGENCE, INTERACTIVITY, INTEROPERABILITYCHAPTER THREE CONVERGENCE PROGRAMMING IN SPORTS; THE RIGHTS ENVIRONMENT; THE WEB EXPERIENCE TODAY; THE CONVERGENCE EXPERIENCE; CHAPTER FOUR THE NEW DIGITAL CONTENT CONSUMER; THE CONSUMER CALLS THE SHOTS: OVERALL FINDINGS; ARE CONTENT COMPANIES READY TO LISTEN?; THE THREE C 'S OF DIGITAL ENTERTAINMENT:CHOICE, CONVENIENCE, CONTROL; PURGATORY OR NIRVANA? THE DIGITAL DECISION; AN ALTOGETHER SUNNIER PICTURE; CONSUMERIZE: START WITH THE CONSUMER AND WORK BACKWARDS; COLLABORATE: DEVELOP WIN -WIN INDUSTRY BUSINESS MODELS.
505 8 $aCONFIGURE: REDEFINE OFFERINGS TO SUPPORT DYNAMIC PULL-DRIVEN SOLUTIONSENTERTAINMENT-ON-DEMAND FOR CONSUMERS-IN-COMMAND; CONSUMERS WANT CONTROL; CHAPTER FIVE TOOLS AND THE TRADE; UNDERSTANDING ANALOG AND DIGITAL; PROCESSES; DEVELOPMENT; PREPRODUCTION; PRODUCTION; POSTPRODUCTION; THE TECHNOLOGY CHASE; CHAPTER SIX THE NONLINEAR AGE; OFFLINE VS. ONLINE; METADATA AND ESSENCE MEDIA; ADVANCED AUTHORING FORMAT (AAF); COMPRESSION TRENDS IN POSTPRODUCTION; DIGITAL SIGNAL LOSS; HIGHER RESOLUTIONS; AN IMPORTANT TREND: CONSUMER GEAR; HOW DO YOU JUSTIFY THE COST OF HIGH-END NONLINEAR EQUIPMENT?
505 8 $aMEDIA ASSET MANAGEMENTINTERACTIVE CONTENT; REPURPOSING CONTENT; CREATIVE RULES; CHAPTER SEVEN DIGITAL RECORDING; PRODUCT FAMILIES; DIGITAL VIDEO (DV); PICKING YOUR FORMAT; STANDARD DEFINITION FORMATS; HIGH DEFINITION DIGITAL FORMATS; CHAPTER EIGHT CGI AND DIGITAL CONTENT CREATION; CGI USES; PIXELS AND PROGRESS; TELEVISION; THREE-DIMENSIONAL IMAGES; WORKGROUPS; VIRTUAL SETS AND ACTORS; ANIMATION FOR THE INTERNET; CHOICES; REFERENCES; CHAPTER NINE AUDIO:MORE THAN HALF THE PICTURE; SILENT TREATMENT; DIGITAL AUDIO; SOUND AND EMOTIONS; WHAT DOES IT MEAN TO ME?; SOUND OF EVIL.
505 8 $aCHAPTER TEN THE CASE FOR PROFESSIONAL COMMUNICATORS IN A DIGITAL AGEAN AGE OF INCREASINGLY DYSFUNCTIONAL COMMUNICATION; A "LITERAL" VIEW OF COMMUNICATIONS; IN THE MIND'S EYE; IMAGES SPEAK LOUDER THAN WORDS; THE RISE OF MASS VISUAL COMMUNICATION; WHAT YOU SEE IS NOT NECESSARILY WHAT YOU GET; A CRAFT MAKES WAY FOR A PROFESSION; TEN STEPS TO EFFECTIVE COMMUNICATION; SHOW ME!; REFERENCES; CHAPTER ELEVEN THE PRACTITIONER 'S VIEW; CHAPTER TWELVE OPENING ONLINE DOORS FOR RICH MEDIA; MOVING BEYOND TEXT AND IMAGES; DIGITAL MEGATREND #1: CPU POWER IS INCREASING EXPONENTIALLY.
650 0 $aMultimedia systems.$0http://id.loc.gov/authorities/subjects/sh92002381
650 0 $aDigital media.$0http://id.loc.gov/authorities/subjects/sh98006600
650 0 $aDigital communications.$0http://id.loc.gov/authorities/subjects/sh85037972
650 0 $aComputers and civilization.$0http://id.loc.gov/authorities/subjects/sh85029572
650 7 $aCOMPUTERS$xDigital Media$xGeneral.$2bisacsh
650 7 $aCOMPUTERS$xWeb$xUser Generated Content.$2bisacsh
650 7 $aCOMPUTERS$xInteractive & Multimedia.$2bisacsh
650 7 $aCOMPUTERS$xWeb$xSite Design.$2bisacsh
650 7 $aComputers and civilization.$2fast$0(OCoLC)fst00872888
650 7 $aDigital communications.$2fast$0(OCoLC)fst00893634
650 7 $aDigital media.$2fast$0(OCoLC)fst00893716
650 7 $aMultimedia systems.$2fast$0(OCoLC)fst01028920
655 4 $aElectronic books.
700 1 $aMcKernan, Brian.$0http://id.loc.gov/authorities/names/n93053060
776 08 $iPrint version:$aRice, John.$tCreating digital content.$dNew York : McGraw-Hill, ©2002$z0071377441$w(DLC) 2002279071$w(OCoLC)47726763
856 40 $uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio4239975$zAll EBSCO eBooks
852 8 $blweb$hEBOOKS