| Record ID | marc_columbia/Columbia-extract-20221130-009.mrc:227284485:1813 |
| Source | marc_columbia |
| Download Link | /show-records/marc_columbia/Columbia-extract-20221130-009.mrc:227284485:1813?format=raw |
LEADER: 01813cam a2200289Ia 4500
001 4219972
005 20221027060326.0
008 031031t20042004ohu 000 0 eng d
020 $a0538726989
035 $a(OCoLC)ocm53324434
035 $a(NNC)4219972
035 $a4219972
040 $aICS$cICS$dTXH$dOrLoB-B
043 $ad------
090 $aHC59.7$b.S26 2004
092 $a338.9$bS18e
100 1 $aSamli, A. Coskun.$0http://id.loc.gov/authorities/names/n84057728
245 10 $aEntering & succeeding in emerging countries :$bmarketing to the forgotten majority /$cA. Coskun Samli.
260 $aMason, OH :$bThomson/South-Western,$c[2004], ©2004.
300 $axxviii, 186 pages ;$c24 cm
336 $atext$btxt$2rdacontent
337 $aunmediated$bn$2rdamedia
504 $aIncludes bibliographical references (p. 174) and index.
505 00 $gCh. 1.$tThe Second Wave of Globalization -- $gCh. 2.$tWhat Small- and Medium-Size Enterprises Have To Offer International Markets -- $gCh. 3.$tMarket Behavior and Consumer Needs -- $gCh. 4.$tNegotiations and Segments -- $gCh. 5.$tPartnering for Profit -- $gCh. 6.$tAlliances, Strategic or Otherwise -- $gCh. 7.$tProduct and Services Offering -- $gCh. 8.$tReaching the Consumer Physically -- $gCh. 9.$tMoving the Merchandise and Passing the Word -- $gCh. 10.$tThe Value of Products and Services -- $gCh. 11.$tAdjusting The Strategy to Poorer Markets -- $gCh. 12.$tAn Independent Entity -- $gCh. 13.$tThe Fairness Doctrine and A Sustainable Partnership -- $gCh. 14.$tMonitor, Monitor, Monitor -- $gCh. 15.$tThe Future Outlook.
650 0 $aEconomic development.$0http://id.loc.gov/authorities/subjects/sh85040804
651 0 $aDeveloping countries$xEconomic policy.$0http://id.loc.gov/authorities/subjects/sh2008102080
852 00 $boff,bus$hHC59.7$i.S268 2004g